Marketing agency Denver, CO? Initially, the term “search engine marketing” was used as an umbrella term for the process of gaining both paid and free search traffic. Over time, the industry switched to using the term “SEM”, or Search Engine Marketing, solely for paid activities. So, what does this type of digital marketing mean? Search engine marketing refers to a form of digital marketing that aims at increasing the visibility of a website in search engines by using paid methods. In other words, it’s the ads you put out there on Google AdWords and Bing Ads. You can recognize paid search results in Google by the little sign “Ad” at the beginning of the URL. Also, Google puts these pages first in the search results. By combining SEO and SEM, you can drive quality traffic to your website. With the help of search engine marketing, you can put yourself in front of the audience that is actively searching for services and brands like yours.

No one can doubt the popularity of YouTube so why not add a call-to-action feature on your YouTube channel. Thus, by creating a call-to-action on YouTube helps to direct viewers to take specific actions. Make sure to create at least one at the end of your video for your email sign-up link. Do you enjoy presentations or love creating slideshows? Then, it is one of the best ways that can help you to grow your email list. Just publish your Slideshare online and make it shareable so that people can use this information. Just make sure to add your opt-in link. People love to give feedback on what they know. Therefore, on your certain website pages, create a form asking the visitors to leave feedback. Or you can also ask them specific questions. Another option is to create a chat toll that requires an email address.

Brand Buddy is a digital marketing agency in Denver. Our goal is to be the one stop shop of essential digital marketing services. We work closely with passionate businesses that want to use the online space to reach their goals. We’ll help develop a plan for success that integrates all relevant channels with a cohesive message to your audience. Our main focus is to generate meaningful results. We do this by employing the latest techniques in AI (artificial intelligence), SEO, Google Ads, social media posts, and high ROAS (return on ad spend) advertising. Our communication is miles above the competition and our collaborative approach truly makes a difference in your success. Discover additional details on social media marketing denver.

One thing is sure, local SEO is not that same as normal SEO, but where and how to start? What is Local SEO for? Local SEO is an act of optimizing your local business website so that you are found for the local searches in Google that are most relevant to your business. Even a more relevant question would be, what is local SEO actually? Local SEO is all about optimizing your website to rank better for local customers. It’s an effective way to market your business online. But how? How does local SEO help? It works by promoting your products/services to the local audience at the same time when they are looking for them online.

Create Content Based on Local News Stories or Events: There’s nothing quite like authoring content that speaks or relates directly to a local issue to grab your local customers’ attention. Writing blog posts around local news stories, activities, or events; Creating videos about local charities or causes that your business supports; Setting up location-specific webpages on your website with high-quality local content if you serve different parts of a region. Let’s say you’re a local real estate business. You can create different pages, one for each of your locations, where you can feature hyperlocal content around news events or changes in the local real-estate market. This strategy could also help you get ranked for each specific location. Find more information at Denver marketing agency.