Looking for Tips for product design ? Every component of the design should serve a purpose. There should be a point to it. If there isn’t, you should consider very seriously whether that element ought to be included in the design at all. This goes back, in part, to the fact that as a designer you are not designing for yourself. You are designing for others. Any aspect of your design that is not obviously useful is just one more thing that could get in the way or detract from the user’s experience of the product. Users need to be able to quickly and intuitively understand how a product is supposed to work. You cannot guarantee that they will always use it that way, but you need to make sure that your product is not complicated to use.

No matter how amazing your product is, most businesses fail if there isn’t a good marketing plan in place to propel that product forward. A successful marketing campaign is able to narrow down who your customer is, what they want to hear, what they need to hear, and show them where to get it. Targeting the right consumers in the way that best suits their profiles is not only advisable but necessary. For example, if your target customer is aged 70 or older, social media advertising may not be the best area to emphasize your focus. Study the marketing plans of competitors and evaluate what’s working and what isn’t from the point of view of a consumer. A well thought out marketing plan and serious strategy can make all the difference in how well your product is received once you head to market. The biggest mistake an entrepreneur can make is putting all of their efforts into the actual product and omitting the importance of the marketing plan behind said product. If an element of your product is difficult to market clearly, it’s an indication you need to simplify something, somewhere. Read more info on Launching a business.

Ensure consistency by creating a branding style guide. Once you’ve defined a brand strategy, built a framework for the brand identity and created the basic visual elements of this brand in the form of a logo, website etc., a crucial next step is to maintain consistency across all platforms and teams via a brand style guide. As a centralized document housing all the key information about your branding, at the bare minimum your style guide should include: Your brand story; Details on the brand voice – guidelines for copy; Logo and logo variations – when and where and how to use each; Color palette; Brand fonts and how to use them; Imagery guidelines

Start-Up advice of the day : Start marketing: If people don’t know you exist you can’t expect positive results. Whatever your budget, there are things you can do (like tip #17) to start getting the word about your start up out now—tweet, contact blogs, and tell everyone willing to listen about your new venture. Don’t give up: In many cases, startups don’t fail—the people behind them give up. The single most effective thing you can do to make your startup a success? Refuse to throw in the towel. Source: https://www.petermanfirm.com/.