Excellent social media brand marketing tips and tricks by Eden Gelt: Based on your business type, there are other platforms to share your video feed. Explore these options for even more exposure. Yelp is significant for attracting new customers. Since you have a short moment to capture a prospective client or patron – choose a professionally produced shorter video to give an overview of your business or service. Reddit is community based, similar to YouTube so it’s more work than just posting a video, you need to join a community that fits with your business and then interact and engage by posting relevant content and video feed. See more info at Eden Gelt.
Enhanced Budget: Word-of-mouth marketing will increase your marketing budget, after all, your customers are doing your marketing for you! Have you ever seen a free Starbucks day online? It is picked up by the media, talked about amongst your target market and goes viral across social platforms. The buzz surrounding free can get millions of impressions for less than a paid ad. The goodwill created by delivering this experience will be tenfold.
Free is one of the most powerful tools available for customer acquisition if done correctly. By offering a free sample, businesses get customers to try a product without putting up a price barrier, while the customer gets a ‘free’ item while not having to gamble a portion of their budget on a product they may not even like. Knowing this, brands should happily eat the costs associated with free. For more social media and brand communication tips – follow Communication Strategist Edan Gelt and her recent blog series – edangelt.com/blog.
When posting, make sure to take advantage of the hashtags (Instagram allows for a maximum of 30 and I recommend you use each one to create a wider reach on your post) but each hashtag must be relevant to your brand and niche so it lands with the correct audience. Each social media post should always have a call to action, regardless of what platform you are using. This means you should ask your audience to share, comment or vote. The more engagement a post has the more likely the platform’s algorithm will kick in and allow you to gain a wider reach to new audiences with similar interests. See additional info at Edan Gelt.
Are you a beauty services provider like a salon or med spa? Create a video of one of your amenities or products and walk through the journey of the client experience. You can do this by speaking about what you’re featuring, capturing the service or even provide a compilation of photographic results. Are you in food services or do you own a restaurant? Mouth-watering food! Feature a favorite dish being prepared over an open fire or paired with wine favorites. Review the measures you’re taking to keep them safe when they choose in-restaurant dining (ventilation, seating spacing, capacity, etc.).
Consumers and business leaders are suffering from unprecedented stress and uncertainties. With the lockdowns and restrictions coming and going and economic uncertainty hanging over everything. In this climate, brands are having to be more sensitive in their communication strategies. The last thing anyone wants to see right now is an advertisement full of smiling revelers having the holiday of a lifetime. While the rest of us are stuck at home worrying about our health, jobs and when we will get to see families and friends next.
Stick to it: Identify your strategy, value and messaging at the get go. When you waiver and change your position frequently, you waste valuable dollars and lose trust with your target market. Get it right, right away. That’s not saying you can’t make small changes along the way or as you grow but know who you are and stay the course. Laser Focus: Identify who you are trying to reach. You can’t be everything to everyone or you will wind up being nothing to no one. Come to the market understanding not only who you are trying to reach but also what their needs are. Identify your target market and learn about them; research what they value, where they look for content, what their pain points are and how your service, product or business fulfills that need or eases the pain.
Reviews Make it or Break it: Did you know that 90% of consumers research online and rely on review sites before making a purchase? Google reviews make it or break it for your business. We live in a world where everybody Googles everything, and ratings can make or break your business. Just a half star increase in your rating is equivalent to a 9% increase in revenue per Harvard Business Review. If your business was a restaurant, Berkley economists found that a half star improvement makes it 30-49% more likely that a restaurant will sell out during peak hours. See extra information on Eden Gelt.
Another brand that is using a similar strategy is Nike. While a lot of the world is still reeling from the pandemic, Nike encourages people to ‘play inside.’ Again, from a company whose product lines are generally designed for outdoor use, this may also sound counterintuitive. But Nike is playing a clever game with an empathic approach. This approach does not lose sight of the brand’s main selling point. Check out the campaign here. It is this understanding of the situation, the ‘we’re all in this together,’ ethos that brands are increasingly turning to.
Entertainment venue? Share the experience. Make your client’s hearts race or minds open. Give them a first-hand glimpse of riding a water slide or snippets of an attraction, show or new game. Let them feel the excitement of your brand. During the pandemic guests may be cautious to return – show them what you’re doing to keep them safe. Consultant? Give out free tips and tricks, a how to guide or case studies – have you seen my Edan Gelt vlog yet? I not only recommend vlogging, I also practice it.