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Long gone are the power of billboard and leaflet marketing, even if some businesses continue to combine online and offline marketing campaigns to drive messages into an increasingly distracted audience. However, digital marketing agency growth attests to the continually growing power of online advertising spend and a need for digital marketing specialists. Of the world’s 7.9 billion population, 4.88 billion people around the world now have access to the internet, most commonly via smartphones. people are active social media users who, on average, spend nearly two and half hours on social media alone on a daily basis.

An Adobe study showed that attracting traffic that has already visited can increase click-through by 400% and revenues by 200%. If you have a contact list, this is a very effective strategy. With look-alike audiences, Facebook combines your data with theirs. It shows the ad to people who have similarities to the people on the list. If you have a high-quality contact list, the people in your contact list are your target. Facebook helps you find more people like them. Traffic campaign ads most often show up within news feeds rather than in an ad space. This makes them feel organic. You look like a friend sharing something.

Authentic content was a major trend for 2019 — and it’s set to become even stronger in 2020! We’re seeing tons of brands and businesses getting on board and showing a more honest, real, and vulnerable side to their brand and business, and getting huge engagement returns from it! A high level of authenticity can go a long way in building a stronger connection to your audience. When you can showcase the good with the bad, the struggles along with the wins, your brand will be more relatable to your audience. By switching her thought process to “caption first, and image second,” it allowed Sarah Nicole to be more journalistic in her approach, while being able to share more vulnerable and authentic moments of her life with her followers.

Pro Tip: Learn from your mistakes. If you were to take a look at the channels not receiving any views, you will probably find a lot of mistakes. For instance, the video and audio quality are poor. When it comes to content, the subject is not interesting. You may also find the titles, keywords and description are not optimized. This means YouTube will not give impressions to videos. Not getting views or comments for your first few videos should not deter you from making videos. If anything, it should inspire you. There is room for improvement. If you have a passion for a certain niche, you can make it. All you need to do is adapt. Start by taking into consideration the tips above. Don’t make money your priority when starting on YouTube. Focus on creating killer content and never give up.

Understand your competition. Those “similar-but-different” companies are going to be out there. And, as with most aspects of the business world, the better you know them, the better you can know how to have a leg up on them. You can conduct this research at the same time you’re researching your customers, because chances are they’re interacting with competitors as well. Once you’ve gathered the data on your competitors, one of the most effective ways to use it is to figure out where there might be voids in their services that your business can fill. Find additional info on https://realtrafficsource.com/.