SEO rules and best methods change every year so here are some SEO tips for best results in 2019. Use structured data whenever possible, said Marcus Tandler, co-founder and managing director of Ryte. “With AI becoming increasingly important for Google, structured data is becoming more important as well,” Tandler said. “If Google wants to move from a mobile-first to an AI-first world, structured data is key. No matter how good your AI is, if it takes too long to ‘crawl’ the required information, it will never be great. AI requires a fast processing of contents and their relations to each other.” JP Sherman, enterprise search and findability expert at Red Hat, said you should start looking at and understanding structured data, schema, active and passive search behaviors, and how they can connect to behaviors that signal intent so that the behavior of search becomes a much larger effort of findability.
Everybody loves featured snippets—those handy text boxes that pop up when we search and provide quick answers to our questions without needing to click a link. They’re becoming a particularly important part of the UX as convenience becomes the norm and mobile and voice searches rise in prominence. Below is an example featured snippet…on featured snippets! But their role in good old-fashioned web SEO can’t be overstated—according to research from HubSpot, content with featured snippets doubled their click-through rates. While the exact process for selecting this snippets isn’t precisely known, HubSpot’s research identified a few trends. Every site has a few, and they’re not always a big deal. But when your site has hundreds, or thousands, it can be detrimental to your SEO. Zombie pages bloat your sitemap with numerous pages that Google deems low-quality, as they earn no traffic or engagement.
WordPress SEO tip : The growth of social media in recent years has created a new and profitable channel for WordPress SEO. Even without struggling, you can see the great traffic potential of social media. It also gives you the chance to build a community around your brand and/or products. Search engines are using brand and content mentions to determine ranking. The reason behind this approach is simple: If more people like, retweet, pin, stumble etc your content, it must be valuable and vice versa. Be careful with social media though. You want to open up two-way communication as opposed to talking at your prospects. You need people to engage with your brand to “…improve the pass-along value and online word of mouth.” Use social media to create your own audience, and work hard to drive conversation and user engagement. The more the mentions, the better.
Featured Snippets will continue to play an important role in 2019. They satisfy the user’s need for simple answers to a question. The displayed excerpts come from websites that Google interprets as suitable for answering the user’s question. However, it remains to be seen how Google deals with the trustworthiness of the pages used. Google has already started to create a knowledge graph for many queries, using data from Wikipedia to do so. In the English-speaking world, Google is far ahead when it comes to answering questions. This is where the search engine shows its “People So Ask” Boxes, which can be clicked directly by users.
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