SEO rules and white hat practices are modified every year so here are some SEO advices for best results in 2019. Google algorithm updates in 2018 revealed that Google is intensifying its focus on evaluating content quality and at the depth and breadth of a website’s content, said Eric Enge, general manager of Perficient Digital. “We tracked the SEO performance of a number of different sites,” Enge said. “The sites that provided exceptional depth in quality content coverage literally soared in rankings throughout the year. Sites that were weaker in their content depth suffered in comparison.” Enge said he expects to see the trend of Google rewarding sites that provide the best in-depth experiences continuing in 2019. “Google was continually tuning their algorithms in this area throughout the year, and I believe there is still a lot more tuning for them to do,” Enge added.
The importance of voice search for SEO in 2019 should come as no surprise. If you review the search data put out by Google, we can see that over half of all search queries now come from mobile devices, and around 20 percent of queries made on mobile apps are now voice-based. And with voice assistants like Siri, Alexa, and Google Home becoming more popular, we expect this growth to be consistent for a while. Backlinko researched voice queries and SEO, and came up with some good advice on how to get ahead in this arena: Optimize your content to align with the type of queries you’d hear in voice searches. We all know that Google gives ranking points to websites with high user retention, longer time spent on-page, and lower bounce rates. Ipso facto, if you engage your viewers, you will rank better in the SERPs. This applies to every page on your site, but here, we’re recommending a particular tactic: Incorporating video in your landing pages. Research suggests that video on landing pages can increase conversions by as much as 80 percent by engaging viewers directly, building trust, and holding their attention for longer than other mediums. Naturally, these benefits translate to longer time spent on-site and increased engagement with your content.
WordPress SEO tip : The growth of social media in recent years has created a new and profitable channel for WordPress SEO. Even without struggling, you can see the great traffic potential of social media. It also gives you the chance to build a community around your brand and/or products. Search engines are using brand and content mentions to determine ranking. The reason behind this approach is simple: If more people like, retweet, pin, stumble etc your content, it must be valuable and vice versa. Be careful with social media though. You want to open up two-way communication as opposed to talking at your prospects. You need people to engage with your brand to “…improve the pass-along value and online word of mouth.” Use social media to create your own audience, and work hard to drive conversation and user engagement. The more the mentions, the better.
Practical tip: In 2019 it will be even more difficult to be visible in the top positions of the SERPs. For the optimization of your website, you need to be even more strategic about which goals you want to achieve and which are achievable. If you want to be top-ranked with your content in Featured Snippets, especially when it comes to knowledge questions, consider putting question & answer sequences on the page. Tables with structured information can also provide a listing above the organic results. Even if the competition for the top positions will become more fierce, with regard to featured snippets, “smaller” sites also have a good chance of high rankings if they provide well-structured answers that Google can use.
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