Here are some advices if you want to raise your online lead generation. You can have hundreds of blog posts but if none of them is interesting or engaging, they are irrelevant. One valuable piece is worth 10 irrelevant ones, so keep your focus on highly relevant content that engages your audience-it’s perhaps the most important lead generation tips there is. SEO is critically important, but don’t overdo it with keywords. Be sure to include your primary keyword at least four times in the body of your web content, and try to keep it at that. Search engines will notice when you saturate your content with keywords.

Ensure that you are able to track return on investment and allocate budgets by using measurable and trackable channels to entice your leads, whether you’re using your website, social media or email or direct marketing. For example, Google Analytics will help you analyse website traffic and report on audience behaviour. Salesforce customer relationship management (CRM) software will help you manage customer relations and prospect interactions. And HubSpot, an inbound marketing and sales platform, offers all of these tools in one. It focusses on tracking a prospect’s activity online, delivering marketing content tailored to their interests, and in a nutshell, helps companies attract visitors, converts leads and close customers.

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Minimize the number of calls-to-action on your site so that it’s clear to your visitors what you want them to do. Have a “low friction” call-to-action that is highly visible such as a free guide, webinar, or membership offer. If you include a “high friction” offer on your site such as a complimentary consultation or assessment call (a high friction offer typically will ask for more information), set this up to be offered as the visitor goes through a logical process first. For example, we have both a “free guide” low friction offer on our homepage as well as a “learn more” option. If the visitor clicks through to “learn more”, at the bottom of this page they will be presented with the high friction offer to schedule a free assessment. This barbell approach to lead generation has worked very well for us.

According to Constant Contact, 205 billion emails are sent each day. By the end of 2019, that number is expected to reach 246 billion. That’s a lot of emails! So, how do you make sure your email doesn’t get lost in the mix? Test everything. Use A/B testing to see what works and what doesn’t. Everything in your email can be (and should be) tested. From the subject line to headline, anything can be changed. Try different placements, images, colors, and wording.