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Whether it’s a name on a Starbucks cup or a shout out on a video message, people love knowing that their favorite brands recognize them and care about their experiences. This stands in stark contrast to the marketing tactics of old. Blanket ad campaigns and catchy jingles just don’t cut it anymore. Businesses no longer have control over the sales process. The customer holds all the cards. It’s now up to businesses to make buying from them as easy and enjoyable as possible. But personalization is taking on a whole new meaning thanks to marketing automation and other technologies. For example, email personalization will soon go far beyond simply auto-filling a recipient’s first name in the subject line. Contacts will be segmented automatically based on new parameters, like search history and off-site activity. Emails will be sent based on a customer’s data profile, not simply because of time zones and rough guesses about email open rates at certain times of the day. All in all, personalization will be the #1 tool for conversion rate optimization across every marketing channel.
Of all the channels we cover in this article, finding new innovation in email marketing techniques is the most challenging. Most email marketing techniques are well established and most recent trends related to improving relevance and interactivity on smartphone. This recent report benchmarking email experiences of retail and travel brands gives a good summary of the state of the art. In terms of techniques, Striata has a great summary of Email trends, which is how I see innovation in email marketing – it’s all about integrating email with content marketing at the right time in customer journey across omnichannel touchpoints
Influencer marketing is a type of word-of-mouth marketing that focuses on using key leaders to amplify your brand message to a larger market. Influencers can be well-known celebrities, but more often they are Instagram or YouTube personalities with a huge niche following who can help spread the word about your business or product through their social channels. Because influencer marketing is generally more authentic than corporate advertising: 63% of consumers trust influencers’ opinions of products much more than what brands say about themselves, 58% of people have bought a new product in the past six months because of an influencer’s recommendation. For this reason, Iceland, a popular British supermarket chain, switched from ads with celebrities to a campaign that features real-life moms. Teaming up with YouTube community Channel Mum, it now works with a number of vloggers to promote its products in a more “authentic” fashion. And research shows that 35% of moms trust online videos like the one below more than traditional ads: Influencer marketing is not just a trend: A mediakix study predicts that the ad spend for influencer marketing could reach $10 billion by next year: Influencer marketing is also going to be affected by artificial intelligence. With each year, AI is making the process of finding the right influencers to partner with easier and faster. It’s helping identify those with better engagement, fewer fake followers, and a higher chance of generating a positive return on investment (ROI). In addition, artificial intelligence is transforming influencer marketing in the following ways: Image recognition with ANN (Artificial Neural Networks), Determining influencer performance with NLP (Natural Language Processing), predicting incentives with ANN.
EasySeo caters to clients who require an intensive, full-service approach to search engine marketing. With offices in 5 major cities – New York, Mumbai, London, Victoria and Singapore, we have clients from all across the world. See extra info on Winnipeg Digital Marketing. Inventive Web Track is a company which you can truly count on. In case of fulfilment of your urgent project requirements, we ensure that you can hold our hand and move with ease towards the direction of goal fulfilment of your company. When you believe in you, we ensure that your faith and trust in us remains intact by way of quality, timely delivery and excellence. We offer you all these factors to bank upon us at very financially viable options. We do not take advantage of your urgent project needs and therefore offer you the standard price quotes. Inventive Web Track is truly something that you will find supportive in your dire consequences.
Here are some advices if you want to raise your online lead generation. You can have hundreds of blog posts but if none of them is interesting or engaging, they are irrelevant. One valuable piece is worth 10 irrelevant ones, so keep your focus on highly relevant content that engages your audience-it’s perhaps the most important lead generation tips there is. SEO is critically important, but don’t overdo it with keywords. Be sure to include your primary keyword at least four times in the body of your web content, and try to keep it at that. Search engines will notice when you saturate your content with keywords.
Ensure that you are able to track return on investment and allocate budgets by using measurable and trackable channels to entice your leads, whether you’re using your website, social media or email or direct marketing. For example, Google Analytics will help you analyse website traffic and report on audience behaviour. Salesforce customer relationship management (CRM) software will help you manage customer relations and prospect interactions. And HubSpot, an inbound marketing and sales platform, offers all of these tools in one. It focusses on tracking a prospect’s activity online, delivering marketing content tailored to their interests, and in a nutshell, helps companies attract visitors, converts leads and close customers.
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Minimize the number of calls-to-action on your site so that it’s clear to your visitors what you want them to do. Have a “low friction” call-to-action that is highly visible such as a free guide, webinar, or membership offer. If you include a “high friction” offer on your site such as a complimentary consultation or assessment call (a high friction offer typically will ask for more information), set this up to be offered as the visitor goes through a logical process first. For example, we have both a “free guide” low friction offer on our homepage as well as a “learn more” option. If the visitor clicks through to “learn more”, at the bottom of this page they will be presented with the high friction offer to schedule a free assessment. This barbell approach to lead generation has worked very well for us.
According to Constant Contact, 205 billion emails are sent each day. By the end of 2019, that number is expected to reach 246 billion. That’s a lot of emails! So, how do you make sure your email doesn’t get lost in the mix? Test everything. Use A/B testing to see what works and what doesn’t. Everything in your email can be (and should be) tested. From the subject line to headline, anything can be changed. Try different placements, images, colors, and wording.