After decades of leading technical teams at companies like Looker, LiveOps, Netscape and ReadyForce, Lloyd Tabb’s biggest lesson isn’t what you would expect — or want to hear: you’re measuring the wrong metrics. We all are. The numbers that are often elevated within technology companies — from daily active users to revenue growth — effectively compare companies, but don’t necessarily help them run better. He describes these measurements as vanity metrics. Instead, he urges companies to track clarity metrics: operational metrics, such as active engagement minutes that drive growth. To not fall into the vanity metrics trap, Tabb suggests centralizing user activities and milestones into a single event stream. Event streams show a comprehensive view of how people move through your product, enable you to analyze their behavior, and track how your metrics influence each other. Once you create your event stream, he recommends trying a simple exercise: “Count the number of active five-minute blocks your user spent with you in a day and look for clusters of action — and gaps of inaction — in their behavior. It’s a cheap way of understanding what your customers are actually doing. Are they spending a lot of time on a page because they are interested or are they confused? If they are making a purchase, how many pages do they visit before they buy?” asks Tabb. “If you don’t have your data arranged by time in an event stream, you’ll never be able to answer these questions.”

Take cash as oxygen- How much money you require to keep your business active and how long you are going to use the same? Do you have this much of fund in your account through which you can carry the basic expenses associated with your business such as rent and overhead? It is the biggest matter of concern for all first-time entrepreneurs. They should make sure that their actions should respond to the bleeding of funds that take place before they start getting profits. Extra information can be read at Online marketing tips.

Before you launch your business make sure you have some money: make savings, borrow from family and friends or approach potential investors. Make a financial back-up plan. Learn how to make a budget for your business. Do not expect that once you start your business to receive financing from a bank, because generally they are reluctant to finance start-ups. Consider using a financing program for new businesses such as the START Program. You, as an entrepreneur, are the best marketing agent for your business, so everything you do and communicate must inspire professionalism. This means that everything from clothing and attitude to business cards and behavior must be impeccable and give potential customers and collaborators confidence.

It’s easy to get caught up in the day-to-day challenges of running a business, but you MUST carve out time at least once a week to take stock of what you’re doing for the long-term health of your business. That includes marketing, training, employee development, community engagement and capital development. Sound investments today will pay dividends in the future. – Jim Judy, Try Franchising Source: https://theentrepreneurresearch.com/.

You want to improve your Youtube channel or to increase the views of your videos and you don’t know how? Here are a few methods on how to obtain more Youtube viewers and subscribers.

The whole point of titles is to be descriptive, yet concise. That’s not the case with video descriptions. You can use them to provide additional information about your videos and engage the users to comment and/or check out other videos on your channel. Another way to improve the ranking of your videos is to use YouTube video tags. The whole point of tags is to explain what the content of your video is all about. Keyword-rich tags will provide the search algorithm with all the necessary information. The best thing about this is that using tags is pretty simple. All you got to do is type in the keywords exactly as they are.

Get social: Is YouTube actually a social network? If you want to maximize your YouTube views, you’ve got to treat it like one. Respond to viewer comments, especially if someone asks a question. This shows that you’re engaged with your audience and will help to establish your credibility as an expert in your niche. Since you’re already mining your comments to look for new video ideas (remember tip number 2?), it should be easy to take the time to respond while you’re there. You should also seek out other YouTube channels within your niche. Subscribe to these channels and comment on their videos. Don’t be afraid to promote their videos if you think they could be valuable to your viewers (remember the “watch time credits” algorithm boost from tip number 9). If you engage honestly and authentically, it will be much easier to find and be accepted by the YouTube communities that are already home to passionate and dedicated viewers and potential new fans. See more info at Free YouTube views.

No one likes to click on a title that masks different content. Words that stir strong emotions attract a lot of attention. Do not abuse these emotions. It is important that that emotion matches what you convey in the clip. The numbers offer a very precise value. Therefore, these are very specific elements that visitors can click on. I know, sometimes it’s hard to include numbers in a title. But how could you include a number in a music clip? Post the video to a YouTube channel: The next step is to post the video. Normally, you need to make some adjustments when uploading the clip to YouTube. Basically, post, add the 5000 character description and add the tags.

Do you need to raise your Youtube channel subscriber numbers, this is a popular issue amongst Youtube content creators. Once you have enough experience creating videos why not try going live and talking to your audience in real time. Answer questions from your audience in the moment and give your viewers the ultimate viewing experience. If you engage generously and authentically, viewers will notice and it will be much easier to establish your brand in a niche of passionate fans. And remember, promoting other videos will score you Watch Time credits, which will help to boost your channel in YouTube’s algorithm. Lastly, you can also involve viewers directly.

Take advantage of the nonprofit annotations on YouTube. It’s amazing how many people don’t know about video annotations – we were telling nonprofits how to use them all the way back in 2009! Annotations should come up at least 30 seconds into your video and right before the end of the video and should provide a link where people can take action. And don’t forget to check your links to make sure they’re going to the right place! However the easiest method is to buy Youtube subscribers from a marketing company, that can promote your videos to a broad audience.

Piggyback off of Viral Trends: Create video content that piggybacks off of already existing viral trends. There’s already a built in market desire to view content within the context of a viral phenomenon, so you should tap into it. A good example is all the YouTube videos that were made in response to the United Airlines PR fiasco. It’s not always easy or possible to tie your video content in with ongoing trends; however, if you can find a clever way to do it, you can boost your views on YouTube with the help of a hungry public looking for more trending contextual content.

Focus on the trending topics, This is a great way to attract more views to your videos on YouTube. Make videos on the content which is already viral. I am not saying that copy it from someone. What I am trying to say is that create content that can be linked to your brand. So you need to be really clever with the theme. For example, if you are a bike manufacturer and looking to make a video on Independence Day, then you need to connect independence with your brand so that you will get more views for your unique content. This is the job of your marketing team to create content. Create End screens: It is really important to have end screens to your videos. YouTubers know what importance the “End Screens” hold in their lives. Those last 5-20 seconds are very crucial where the YouTubers can add that extra piece of information to promote their content or the channel or website. So basically, we can say that End screens are a kind of lifeline for the YouTubers and the best part is that, it is mobile friendly, which means, it becomes simple for the viewer to take the next move before the video ends and thus, this end screen keeps the viewer go with the flow!

Expand your search net with Pinterest: Most of your subscribers will discover your channel by either searching in Google or via YouTube’s search bar. Pinterest is also a visual search engine, making it a perfect match for your YouTube strategy. Not every business or brand is right for Pinterest. To determine whether your customers live on Pinterest download our helpful audience worksheet. Hire a designer to turn a few of your best YouTube videos into Pinterest-friendly images. For example, if you run a YouTube cooking channel, you might have a Pinterest visual that offers tips for proper knife techniques or quick tips about baking. On each visual asset, link to your YouTube channel and tell people they can watch the full video there. Collect these graphics and create an SEO-focused Pinterest collection. For example, you could turn your topic-focused playlist into a Pinterest collection. Target a high-volume keyword with your Pinterest collection—such as “Healthy summer recipes” or “Photography 101 tutorial.” Consider investing some budget in Pinterest ads. They are quite effective and will help boost your visibility. This is optional as people will naturally discover your Pinterest collections via search. Source: https://subsshop.com/.

Online marketplace for selling and buying business? There are a few marketplaces where you can sell your business or buy a working business. Businesses are bought and sold every day, maybe you want to enter a new market or you want to exit a market. Maybe you think your business will expand to a new level with another owner and you reached the ceiling of how high you can expand it. Let’s see some successful business deals and discuss a little about places where you can buy or sell a business.

Any business can be sold! Even websites, that are not really businesses, can be sold for a lot of money. Celebrity Baby blog was created by Danielle Friedland in 2004, and as you can see from the name of the blog, the topic is pretty obvious. Yes that’s right it’s another blog about famous babies. With celebrities a current trend at the time (when are they not, right?) and her website gaining a very steady stream of visitors, She managed to sell the blog to Times Inc in a deal worth $10 Million. Not bad for a blog based on babies, the blog has also changed names since to babyrazzi.com. Tree Hugger was the brainchild of Graham Hill, an environmentalist entrepreneur who knew how to use technology to his advantage. He managed to sell the blog to the Discovery Communication for a neat and tidy sum of $10 Million in 2007. You got to admit there’s probably not that many tree huggers out their worst $10 million!

Advices for buying a business: Let’s say your business is well-structured and it’s a legal entity. In this case, be open to small businesses loans to make it easier for a buyer in the United States, which is where most of your potential buyers might be. Nowadays, that’s the way most people buy small businesses. They take a loan from the bank, and once they know the business they’re buying is a USA entity, it makes it everything easier for them to get a loan. If the business is not American, they won’t get the loan. This will leave you with less cash and make the whole structure much less beneficial for you. If you know ahead of time you want to sell your business, maybe in 12 months or more, restructure your legal entity. Consider setting your company in the US, in the UK, or any other place but make sure you get advice from a broker because this structure will give you a better evaluation and, eventually, more bang for the buck. Remember that buyers want practicality and even though your buyer might not be in the US, my experience tells me most of them are. Read extra details on Sell a business.

Looking for more of a side-hustle rather than a full-time business to take over? Start with SideProjectors. It’s the marketplace to go to if you’re looking for something to do on the side of your 9-5 job and there are usually online businesses or projects for sale here at more accessible price points. SideProjectors is also a great place for sellers to go to list those projects that they put a little bit of time and effort into but didn’t totally build out into a fully-fledged business so they can get a little bit of a return on their investment. Never leave a side project abandoned again, just use SideProjectors to transfer the assets and operations to someone willing to pick up the task. SideProjectors does not handle any part of the sales process, they just help connect buyers and sellers, so it’s important to thoroughly conduct your own due diligence if you choose to buy or sell on their platform. This also means that they don’t offer an escrow service so it’s up to buyers and sellers to work out their own payment strategy.

Speaking of Shopify stores, back in November 2017 Shopify officially launched Exchange after testing the model on their website (subdomain exchange.shopify.com to be exact). Model is very simple in this marketplace. You can buy established stores and starter stores that are based only on Shopify. So if you are into dropshipping, for example, this could be the perfect gateway! Why? In these listings you already have almost everything laid out, and in some cases, even the inventory is stocked up! Although you can theoretically get your foot in the door by buying a low-value store with $500, and there are a few stores priced that low. I wouldn’t recommend it. Usually, what I’ve seen, stores that make some sense are priced at $7,000, all the way up to $2.5 million (highest I’ve seen on the time of creation of this post). Out of all the marketplaces listed here, this one is the newest.

Cafe Press’s income has been cut significantly (from 89.19M to 41.8M), and there’s doubt this has to do with Amazon’s explosive popularity. A trend we’ll likely continue seeing for a lot of alternative marketing channels on this list. The website is easy to navigate and is pretty clear in terms of functionality and navigation, with a detailed help section designed to assist both individuals and businesses in purchasing stock from the site or establishing a commercial presence online…albeit a limited one. The limitation affects ecommerce merchants who have specialized stock they’ve created or manufactured that they’re trying to sell; CaféPress allows the sale of specific stock items provided by the marketplace itself. The advertising is pretty clear on the site, inviting individuals to sell custom designs on over 250 products they can choose from; the site offers the creation of a “CaféPress Shop” which individuals can design to showcase their designed products.

BizForSell is number #1 Go to for business sellers, business brokers and buyers. bizforsell.com is one of the biggest and most reliable business selling marketplaces in the world. We aim to solve the unique problems business sellers, business brokers and buyers have to face while selling or buying bussiness. BizForSell works as a hub for business brokers as well. Business sellers can search and contact business brokers on the website to assist them with the selling process or business brokers can post advertisements themselves to find buyers of their clients’ business. All the related stakeholders can help each other this way through BizForSell connection. Source: https://www.bizforsell.com.

SEO rules and white hat practices are modified every year so here are some SEO advices for best results in 2019. Google algorithm updates in 2018 revealed that Google is intensifying its focus on evaluating content quality and at the depth and breadth of a website’s content, said Eric Enge, general manager of Perficient Digital. “We tracked the SEO performance of a number of different sites,” Enge said. “The sites that provided exceptional depth in quality content coverage literally soared in rankings throughout the year. Sites that were weaker in their content depth suffered in comparison.” Enge said he expects to see the trend of Google rewarding sites that provide the best in-depth experiences continuing in 2019. “Google was continually tuning their algorithms in this area throughout the year, and I believe there is still a lot more tuning for them to do,” Enge added.

The importance of voice search for SEO in 2019 should come as no surprise. If you review the search data put out by Google, we can see that over half of all search queries now come from mobile devices, and around 20 percent of queries made on mobile apps are now voice-based. And with voice assistants like Siri, Alexa, and Google Home becoming more popular, we expect this growth to be consistent for a while. Backlinko researched voice queries and SEO, and came up with some good advice on how to get ahead in this arena: Optimize your content to align with the type of queries you’d hear in voice searches. We all know that Google gives ranking points to websites with high user retention, longer time spent on-page, and lower bounce rates. Ipso facto, if you engage your viewers, you will rank better in the SERPs. This applies to every page on your site, but here, we’re recommending a particular tactic: Incorporating video in your landing pages. Research suggests that video on landing pages can increase conversions by as much as 80 percent by engaging viewers directly, building trust, and holding their attention for longer than other mediums. Naturally, these benefits translate to longer time spent on-site and increased engagement with your content.

WordPress SEO tip : The growth of social media in recent years has created a new and profitable channel for WordPress SEO. Even without struggling, you can see the great traffic potential of social media. It also gives you the chance to build a community around your brand and/or products. Search engines are using brand and content mentions to determine ranking. The reason behind this approach is simple: If more people like, retweet, pin, stumble etc your content, it must be valuable and vice versa. Be careful with social media though. You want to open up two-way communication as opposed to talking at your prospects. You need people to engage with your brand to “…improve the pass-along value and online word of mouth.” Use social media to create your own audience, and work hard to drive conversation and user engagement. The more the mentions, the better.

Practical tip: In 2019 it will be even more difficult to be visible in the top positions of the SERPs. For the optimization of your website, you need to be even more strategic about which goals you want to achieve and which are achievable. If you want to be top-ranked with your content in Featured Snippets, especially when it comes to knowledge questions, consider putting question & answer sequences on the page. Tables with structured information can also provide a listing above the organic results. Even if the competition for the top positions will become more fierce, with regard to featured snippets, “smaller” sites also have a good chance of high rankings if they provide well-structured answers that Google can use.

Google would rank the websites on many criteria. Website owners would not know the criteria clearly. This is where the service of a qualified website company can work wonders and Private blog network services is a company that has met the expectations of the clients and has done service to many clients spread across globally. We have ensured worth SEO services, guest post service, and link building service spanning too many clients spread across the globe. Read more details on Backlinks services.

How to pick converting products to dropship on Amazon? Here are a few advices and a recommendation to let a pro to the market research. Social media is important to a dropshipping business but it is not the only channel you should be active on. Spend time researching video marketing, and be part of events where attendees are your target audience. Maybe you can identify a segment of an influencer’s audience who would benefit from a product so a partnership can be created. Be innovative about how to get in front of your audience both online and offline to get ahead of the curve. Consumers browse hundreds of website every month and get accustomed to reading the same information over and over again. If they are researching a new product to sell this can be frustrating as they may feel they are not learning enough about the product. Create custom content that contains information that is new and valuable to your consumer and you will separate yourself from the noise. This could mean updating product descriptions, writing an interesting about us page, or creating images that are high-quality, functional photos that inform customers.

You probably won’t be available every hour listed on your website, so make sure you return every missed call and voicemail ASAP. If you don’t return your calls, they are going to find someone else to buy from. If you’re at work, you can step outside. If you’re at school, call back during your breaks. Again, most these people are calling you to give you money, so it’s worth your time to call them back.

One of the dropshipping tips that I’ve learned along the way pertains to niche selection. This is the first step when starting out, and is probably the most important and can either set you up for success or doom you to failure. I’ve found (after much trial and error) that passionate/hobby niches do far better than other niches. For example…let’s consider Yoga vs. dining room tables. People are far more likely to be more passionate about Yoga and products related to Yoga than dining room tables. This passion ultimately leads to more sales opportunities and repeat customers.

How to find the best products ? A few words about dropshipping market research. Targeting a specific niche with your dropshipping store can be a great way to help your dropshipping store grow and generate revenue. Take a look on Google Trends and do some research into the niches which have high potential – these could be good niches for your dropshipping products. You’ll have less competition if you’re running a niche dropshipping store, as you’ll be targeting a smaller audience. This means that your marketing efforts will be much cheaper, especially if you’re thinking of using Facebook advertising, or Google Adwords. It’ll also be easier to rank your store on search engines when you run a niche dropshipping store, which is good for your business’ long-term growth. Or you can let an expert to do the product market research for you while you focus on marketing or improving your website. Read more details on Drop ship on Amazon.

What is MLM ? Multilevel marketing is a legitimate business strategy, though it is controversial. One problem is pyramid schemes that use money from new recruits to pay people at the top rather than those who perform the work. These schemes involve taking advantage of people by pretending to be engaged in legitimate multilevel marketing. You can spot pyramid schemes by their greater focus on recruitment than on product sales.

MLM Terms: Compensation Plan: Similar to the plan, this outlines all the ways reps earn money. To be legal and not a scam, the focus when it comes to earning money needs to be on the sales of products and services, not on recruitment of new members. Along with commissions on sales made by you and your team, many companies pay bonuses and increase commission splits based on volume of sales.

Too many people get caught up in the hype of potential big income from MLM, that they don’t pay enough attention to what the company is asking you to sell. You can’t sell something or share your business if you don’t genuinely have pride in what you are representing. Do your MLM research and partner with a company that has a product you can get excited about. Don’t forget to look into the company’s compensation plan before you join and make sure it is favorable to you.

In terms of economic background, MLM customers profile according to the products or services being offered, but generally trend toward a middle-class audience. Most people can afford to purchase Tupperware or Mary Kay, and may want attend a party to check out the products regardless.

For assurance of quality, we build our software on the best the best and most secured platform . This framework is also built on the #1 framework out there in the software world – the Opensource Laravel framework. Hybrid MLM uses premium genealogy algorithm for tree management and traversing for efficient memory and CPU usage even with a heavy user’s database.

Hybrid MLM software company is loaded with a team of financial experts, marketing analysts, android and IOS developers and designers who can work together to give your business the best MLM plan and the perfect MLM software solution to meet your organizational standards and goals. As the best network marketing software development company, we have vast experience in the multi-level marketing business. Our pool of satisfied clients is proof of the quality MLM services we offer. So do you want to know why you should choose us as your trusted MLM software provider? See extra info on Multi-Level Marketing Software.

How Does the Matrix MLM Plan Work? The way the matrix MLM plan works is simple. The default members are added to the first level and when new members are recruited, they spill over to the next level and even to other levels after that as the plan may permit. The most commonly used matrix MLM plans are 2*12, 3*9, 4*7, and 5*7. For example, when you choose a 4*7 matrix plan, you can recruit four members to the first level and the rest will spill over to later levels with a depth of seven levels.

Where? Toronto, Canada. When ? Spring 2019. Test your SEO skills with SEO competition uWelcome2019! If what you are looking for is to promote your personal brand as an SEO. Launch all you set of skills at once, there will be no regrets. Step hard show the other the techniques implemented in order to win this contest. Winning uwelcome2019 will draw new projects your way.

What is a SEO Contest ? According to the highest ranked info site , Wikipedia, we have a first definition : A SEO contest is a prize-awarding activity which challenges search engine optimization (SEO) practitioners to achieve high ranking under major search engines such as Google, Yahoo, and MSN using certain keyword(s). This type of contest is controversial because it often leads to massive amounts of link spamming as participants try to boost the rankings of their pages by any means available. The organizing body of a SEO competition may hold the activity without promotion of a product or service in mind; or they may organize a contest in order to market something on the Internet. Participants can showcase their skills and potentially discover and share new techniques for promoting websites.

SEO Hero : the truth about it! However, the service retains a bad reputation in the middle, which prompted the company to launch a competition contest with the keyword SEO Hero where the aim is to exceed the site launched by Wix. A dangerous game Wix wants to show that its platform is strong, but by launching an SEO contest, the company risks facing up to strong people, especially with a bonus of $ 50 000 for the winner! SEO Hero Wix has therefore put online a site optimized for the terms “SEO Hero” while using its solution. Each webmaster, référenceur… is invited to create a site using the CMS of its choice and will receive $ 50 000 if it is positioned in front of the site within 4 months.

SEO Hero is a thing of the past, the present is Contest uWelcome2019!

Reason to participate ? Generate organic traffic to your SEO contest website. You may have just launched it or just want to give it a boost of visits to your page. Well, here you can also hold raffles and social networking contests. This way people will retain your website and come back to check it out. Read extra details on http://www.xyzcontest3.com/seo-contest-uwelcome2019/

The real winner of the SEO Hero contest was the organizer… So if you want some attention for your SEO agency here are a few tips about organizing SEO Contests : Before creating a contest, you need have your goals in mind and what you want to achieve. The concept needs to be built around this : Define the page or section of your site for which you want to improve organic visibility. Time the competition to run 6-8 to weeks before the peak period of interest for your target page or section so you have high quality relevant links incoming during a key period.

Outbound telephone marketing , how it works? How to earn more money, how to gather more customers? Most noteworthy, appointment setting is more complex than just picking up the phone and babbling. Sometimes there’s the Gate Keeper to contend with, and ensuring you have the right contact in the first place! It involves making sure you are speaking to influencers or decision makers. Sometimes you need to send an email first or wait until you’ve picked up the phone. What do you do when they say they aren’t interested because it doesn’t quite fit them? It can be a minefield of challenges to overcome when trying to appoint the right person for the right time with the right expectations.

Know thyself, in short know your customers and have clear marketing priorities. As a business owner, having marketing objectives is key. Understand your business model and customers very well and their influences. For instance this process can be facilitated by data acquisition on potential customers like basic demographics and market surveys if possible. Thus prioritize your marketing goals as a company clearly. Being all over the place means you’ll make poor marketing channel choices and could make loses. When you know your goals, it becomes easy to engage a marketing company too. In addition, your niche can also influence your marketing channel choice and effectiveness.

Above all your budget can actually be your biggest limiter in choosing the right marketing channel. But that is relative as many companies have sold more with smart cost effective marketing channels. Budget conversations are often tricky when engaging marketing firms as many clients always want discounts or some firms may seem too exorbitant. Estimate how much you’re willing to spend and compare it to your channel options. Though to be fair, having a big budget doesn’t always guarantee the biggest conversions as I mentioned. Read more details on Telemarketing.

Telemarketing can form an integral part of a sales and marketing campaign. Either as a tool for gathering the data that will be the foundation for your direct marketing approaches. Or a follow up to other forms of direct marketing. And maybe as an up-front weapon for identifying your best sales prospects. The most common functions and creative uses of business to business outbound telemarketing include: This offers the opportunity to go beyond the type of superficial prospect data held by most businesses. And also gain a full understanding of how potential customers operate. Information on aspects such as their decision-making processes and who they currently purchase from. This enables much better tailoring of sales and marketing approaches.

Since Google is evidently moving toward predictive and personalized search experience, SEO experts need to step up. There several tools and plugins made for the sole purpose of extending SEO capabilities of websites. Some do content management, speed testing, and web crawling while others do keyword specificity and direction. In retrospect, effective SEO begins with finding the right words, phrases, and ideas for targeting. There can be so many and can get confusing, so it’s best to prioritize and start simple. And Google tools may be the best orientation. Plus they’re more or less FREE!

We shall start with what I believe should be every SEO enthusiast’s starting point. As the title suggests, the tool gives a global insight into trends, news, shares and search volume. Google Trends simply gives information about keyword popularity. Furthermore, segments the information by time and geography. Additionally, it shows if a keyword is losing popularity or gaining it. Imperative for effective competitive research! Its data can go back multiple years and is graphically available.

Business-to-business, is a commercial transaction that is based on the exchange of products and services from business to business. In contrary to business to consumer. In the normal B2B supply chain companies purchase components and raw materials for their manufacturing processes. Furthermore, B2B products are majorly linked with services. In retrospect, B2B sales stakes are normally higher as wrong choices have larger consequences. B2B products are typically greater in complexity and also have a need for preventative maintenance. B2B largely deals with other businesses, not to the public! See more info on outbound telephone marketing.

Focusing on B2B, the transaction process requires additional information like a tax, customer code, product code, and merchant postal codes. B2C is quite simple in opposition, quite instant when a customer purchase is being made. In B2C transactions it is either cash, Paypal or credit/debit card. Additionally, pricing is quite consistent in B2C. While in B2B, price may vary by customer depending on the conditions or bulk. B2B customers can agree to place large orders, hire purchase, take on credit or negotiate special terms of pay. Furthermore, B2B Instant payment may not be required in further comparison, it can be over a specified period.