Clixlo.com – Reputation And Reviews: Manage your reputation! A cutting-edge reviews and reputation management software that empowers your business to elevate its online presence and foster customer trust. Intelligent Review Aggregation: ReviewGenius automatically collects and consolidates customer feedback from various sources. Sentiment Analysis and Insights: Our advanced AI-driven sentiment analysis engine interprets the tone and emotions behind customer reviews. Proactive Review Management: ReviewGenius’s intuitive dashboard allows you to respond promptly to customer reviews, address concerns, and showcase your commitment to exceptional customer service. Discover extra details on clixlo.com reviews. Grow, manage, and reach customers with customizable websites, funnels, emails, and text.
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Communication marketing strategies by Eden Gelt right now: Successful communication strategies tell the consumer about a brands responsible approach to the current situation. A classic example of this occurred early in the pandemic when a toilet paper manufacturer began a campaign designed to dissuade consumers to stop panic buying. Asking customers to not buy your product may seem counterintuitive. But what it is doing is building customer trust by making the consumer aware of the empathic nature of the brand. Read more information at https://elibrary.asabe.org/abstract.asp?aid=29252.
It’s easier to keep your customers happy than it is to get new ones. Outside of your current customers talking about your product and business, it is essential for you to continue to increase new customers. Once you have won your customer over with your free offer, they are more likely to upgrade and spend more if they like what you offer. Retained customers buy more often and spend more than first time customers. Once customers learn the value of your product they come back again and again. Brands that attract new users with a free offer forge new relationships. Long-term these relationships translate into valuable brand awareness, increased sales, loyalty and an unprecedented ROI.
In my last blog “Marketing and the Power of Free” and subsequent vlog, I wrote about the impact of giving away products and/or free services. By sampling or giving your product away at no cost builds brand awareness, increases sales and enhances your budget. But how does it work and why? Have you ever been to Costco and enjoyed the free samples? How often did you buy what you tried because you really enjoyed it? And if you didn’t buy the product, did you feel guilty? Maybe you even put the product in your cart and unloaded it a few aisles down. That’s just a sample of the Law of Reciprocity. The law of reciprocity says that when you offer something first for free and it is valued, people feel a sense of indebtedness toward you, thus in turn you then wanting to return the favor.
As part of your brand communication strategy you will need to provide relevant and consistent content. For example, if your main social media account is Instagram you should aim to post once a week (ideally at the same time, on the same day each week to build consistency). Your posts should be well-thought-out, helpful and add real value. You should not be posting content for the sake of posting. Irrelevant or dreary content can hurt your brand image. Remember, quality over quantity, always. Find even more details at Eden Gelt.
Video Marketing is the King of Content in 2020! Per the online site Hubspot, more than 50% of your clients/diners/shoppers want to see videos from your brand over any other type of media you are providing. It is projected that people will consume 100 minutes each day watching online videos in 2021. With the current pandemic, that number might even be higher. But you’re probably thinking, “ Edan, I am so uncomfortable making videos! What will I even say, aren’t they expensive? I just don’t know where and how to get started”.
There is no doubt about it, 2020 is perhaps the most difficult year any of us has had to face. This year is also challenging for many of the world’s top brands. Top brands are now being forced to rethink their communication strategies. These leading brand strategies are now focused on communicating in trust, taking responsibility, having direct interaction and effectively communicating to consumers all while remaining empathic and positive.
Network: This is the easiest and most effective way to market on a dime. Learn how to mix and mingle at work events, conferences, virtual calls, lines at a coffee shop even your kid’s school functions. Traditional old-fashioned networking can go a long way to getting your name out there. When you put a face behind the business or brand it goes a long way. Challenge yourself – try to introduce yourself and your brand to at least 3 new people a week.
Let’s compare the data above to a home seller looking for a lawyer or real estate agent. Starting at the top of the sales funnel – you send out emails, advertise on Facebook, sponsor local events, hand out a card at Starbucks, or a potential client got your name from a friend of a friend. What’s the next step? It is highly likely they will search your name on Google. What happens next is up to you. For those in the real estate industry – Google, Redfin and sometimes Yelp are the keys to your future. Let’s start with Google. Discover even more information on Eden Gelt.
Once you’ve decided what you’re going to feature during your segments – consider what is the most important thing you will be sharing about your business/service/product and say it right at the beginning of your video. For example – today, I’m going to walk you through a HydraFacial or I’m going to tell you about the new tenant law passed during the pandemic. Or, let me tell you about our fantastic chicken alfredo, water ride, marketing tip, new product, etc. Then take them on 1 or 2-minute journey. CONSISTENCY IS KEY! Once you’ve made your first video or VLOG (fancier term), you’re on your way but you can’t stop now. You need to generate content consistently. This can be several times per week, once per week, or even once per month. Just stick with it.
SEO Must Do’s Before Posting: Before posting your video, make sure it’s visible in online searches. Search engines like Google still index based on text so make sure your video title, tags, transcription and/or description has keywords. This way when a prospect searches for your topic, your video can be found. If you’re tech savvy, submit a sitemap to Google – this tells search engines what your video is about and helps you get found. Change the title of your video slightly for each platform so you don’t poach your own search results. Now that you have your first video and some strategies for exposure, start posting and be consistent. Looking forward to seeing your business in the digital world!
High quality digital consulting guides from Brian Houchins: The rise of immersive technologies like VR and AR offers businesses a powerful tool to enhance customer engagement. Companies can highlight their products uniquely and compellingly by providing consumers with immersive and interactive experiences. This innovative marketing approach can significantly increase product interest and boost sales. Additionally, it can make the brand more memorable, improving brand recognition and recall. The shift towards topic-based content strategies helps businesses build authority in their respective niches. Companies can demonstrate their expertise and knowledge by focusing on comprehensive content around a single topic, fostering consumer trust. This increased authority can lead to higher SEO rankings, improving the business’s online visibility and attracting more potential customers. Discover even more information at Brian Houchins.
What is Internet/Online Marketing? Online marketing, also known as internet marketing or web advertising, is a form of marketing that uses the internet to deliver promotional messages to customers through digital channels such as search engines, email, websites, and social media. Online marketing strategies include web design, SEO, email, social media, PPC, and other internet-related methods. What’s the role of internet marketing? Simply put, the role of internet marketing is to help your business reach, attract, and convert online audiences. Let’s dive into two separate goals you’ll have with internet marketing, as well as the necessary methods you’ll want to take to achieve those goals.
Why China dropshipping? The mining is among the major industries in the Chinese economy. The industry annually injects billions of dollars into the country’s GDP. China is the by far the largest producer of gold in the world, with the country producing about 463.7 tons of gold in 2016 (in comparison, the second biggest producer, Australia, managed to produce 274 tons in 2016). While South Africa, which had been the world’s top gold producing country for 101 years, has had its gold production declining by as much as 50% in the past ten years, China’s gold production has been increasing in recent years and has doubled in the past decade. Most of China’s gold deposits are found in the eastern part of the country, in the Liaoning, Henan, Fujian and Shandong provinces. Most of the gold produced in China is consumed locally as China is the world’s fourth largest gold consumer. The local gold consumption in China is equivalent to 9.2% of the global gold consumption. Coal mining is another important sector in China’s mining industry.
Utilize a blog as a content marketing strategy, so that other people can also reach your store through indexed content. You can create content that is formative, such as guides, tutorials, data, manuals, recommendations, advice, and all those ways in which you can educate your audience on aspects related to your sector. You can also generate content that appeals to the emotions of users, as this helps establish a good connection between the audience and your brand. One of the most effective techniques to communicate and achieve engagement with customers and potential customers is email.
Pictures speak louder than words — it brings the text to life. This is why you need to add relevant images wherever possible when writing a blog post or any piece of content. The images should add value to your content and make readers attracted to it. The images used should be well optimized and used in the right context. The file size, as well as length and breadth, should be as per the design and layout of the website. Pick the right file format. Use JPEG for images that have lots of color and PNG for simple images. Use the following WordPress plug-ins for image optimization: Yoast SEO, ShortPixel, ImageRecycle, Optimus Image Optimizer, and TinyPNG. Check your website’s page loading times after you’ve optimized images using the following tools: GTMetrix, WebWait, Pingdom, and WebPageTest. Use alt tags, optimize the image title, include captions, and use unique images. Add structured data to your images as it helps search engines display your images as rich results. Discover extra information on Brian Houchins.
Since Instagram started to hide likes, it’s harder to gauge what content performs best. While you can see how many likes your posts get, your followers can’t, so there’s no bias in getting a double-tap on a post just because it looks like a popular content. Today brands need to look further into their performance metrics and track comments, saves, Instagram Stories views, shares, and even DMs to understand how their content performed.
As seen with Tik Tok’s immense success happening overnight, staying up to date with trends both content and platform-wise keeps your brand relevant to your target audience. If you lack the expertise or time to implement social media marketing strategies in real-time you could miss valuable opportunities. How often you should post on social media depends on the channel. For Twitter, it’s recommended that you tweet about three times a day, while on Instagram, brands usually post once or twice a day. Frequency is something to keep in mind, but more than anything else, successful social media marketing requires consistency. If you post several times a day, then transition to a few times per week, you will start to lose followers and generate lower engagement per post. To achieve consistency, you must have a clear plan and allocate time to put it into action.
Brian Houchins on Digital Marketing : Social media marketing, for instance, works better for targeting your ideal target consumer base, demand generation, building brand awareness and prospecting potential customers. Pay Per Click (Pay Per Click) marketing ads, on the other hand, work better for serving your generated demand and capturing it i.e. where you know your product is wanted and when it is wanted, then you can roll out your ad’s to generate sales. Instead of jumping in without a plan, you must focus on establishing your main sales channels that are your money makers first. Once you have that place and have a stable stream of sales, you can then achieve the kind of revenues that enable you to expand your marketing funnel and add more marketing channels to your wider funnel. Your advertising must always pay for itself – setting aside so-called ‘loss leaders’, which are an exception.
Best marketing courses with MarketingSpaces: On weeks four and five of our Scale Sales Programme, we show our attendees how to choose the right marketing and sales activities for each stage of the pipeline. And how to make sure that they all link together smoothly so that your ideal customer moves through your marketing and sales pipeline with ease and pleasure. This design work is possible on weeks four and five of our five-week Scale Sales course because by then they understand who their target audiences are and what they need at each stage of the pipeline. Our attendees can then purposefully design their marketing and sales pipeline, building it up with marketing and sales activities that will work. That keep their ideal clients with them. We then put budget, resource and time requirements to these activities. Find more information on marketing courses online.
Social media marketing, for instance, works better for targeting your ideal target consumer base, demand generation, building brand awareness and prospecting potential customers. Pay Per Click (Pay Per Click) marketing ads, on the other hand, work better for serving your generated demand and capturing it i.e. where you know your product is wanted and when it is wanted, then you can roll out your ad’s to generate sales. Instead of jumping in without a plan, you must focus on establishing your main sales channels that are your money makers first. Once you have that place and have a stable stream of sales, you can then achieve the kind of revenues that enable you to expand your marketing funnel and add more marketing channels to your wider funnel. Your advertising must always pay for itself – setting aside so-called ‘loss leaders’, which are an exception.
Utilize a blog as a content marketing strategy, so that other people can also reach your store through indexed content. You can create content that is formative, such as guides, tutorials, data, manuals, recommendations, advice, and all those ways in which you can educate your audience on aspects related to your sector. You can also generate content that appeals to the emotions of users, as this helps establish a good connection between the audience and your brand. One of the most effective techniques to communicate and achieve engagement with customers and potential customers is email.
Every business wants to be on the first page of search engine results. It is a coveted place to be, which is why you will find companies pumping hundreds of thousands of dollars for the first-page real estate on the internet. If you are a digital marketer who can get any client of yours on the first page of Google, you can command any price. Unfortunately, it is not that easy to make it happen and there are so many factors that should align for that to happen.
Why China dropshipping? China is the largest coal producer in the world with a production of 3.89 billion tons in 2014. The country has the third largest coal reserves in the world, behind the United States and Russia with some estimates claiming the reserves can sustain the country for more than a century. The largest open-pit coal mine in China is situated in Haerwusu and has an estimated 1.73 billion tons of coal reserves. Majority of the coal is consumed domestically with China being the world’s biggest coal consumer, with an annual consumption of about 3.2 billion tons. China is also a global leader in the production of non-metal minerals. The country has an annual production rate of 97 million tons of phosphate rock. Other valuable minerals produced in China are tungsten, copper, tin and iron ore among others.
Instagram is one of the best places to reach your target audience and build a community of engaged fans. But knowing how well your content is resonating can feel like a bit of a challenge. Especially when there’s more than one way to measure your engagement. Up until recently, we looked at the number of likes on a post as a strong indicator of its performance. The more likes a post got, the more we judged it as a “good” piece of content.
Internet marketing leverages digital channels, including email, social media, websites, and search engines, to reach your ideal audience. Unlike more traditional advertising mediums, such as print, the internet encourages two-way conversations between your business and your customer, ideally creating better long-term customer retention. There’s no avoiding it: internet marketing is critical for the success of your business in 2022 and beyond. But with all the gimmicks and tricks, it can be difficult to distinguish short-term wins from effective long-term strategies, which is why we’ve created an ultimate guide. Here, we’ll cover everything from marketing strategies to real-world examples, to ensure your business reaches the right people out of that four billion. See additional details at marketingspaces.co.uk.
Facebook, Twitter, Tik Tok, Instagram, and LinkedIn are indeed major platforms for social media marketing, but they’re not the only ones that matter. The list of emerging social media channels that can be useful for small businesses grows and changes with each year. If you’re just starting out, you can run the risk of spreading your resources too thin by targeting several channels. It’s more cost-effective to focus on a few key channels, but knowing which ones work best for your business can be difficult. If you lack the experience or time to assess social media channels and decide which would be the most relevant and impactful for your business, you should consider hiring a social media manager.
Conventional e-commerce stores must source products directly from wholesalers, which are often in different countries. They also require items to be ordered in bulk, which are then delivered to the local warehouse prior to being promoted and sold. The entire process requires a lot of time, money and resources. It often includes the involvement of costly intermediaries, such as banks, cargo shipments and export-import agents.
Excellent campaign link tracking management platform by Campaign Trackly: Auto-connect with Google Analytics – no code or tech. UTM tracking links are automatically saved in the reporting dashboard so you can see stats in nice & simple graphs. Campaign data is stored for as long as you need it. UTM-based campaign tracking helps avoid under-reporting. It also delivers critical insights that enable you to optimize your marketing and drive faster growth. Luckily, with the degree of automation CampaignTrackly offers, getting performance insights is now easier and faster than ever. You can dramatically expedite tracking and win back time so you can focus on what you do best: creating more lead generation value for your company. See even more info on UTM builder. No manual work: Build UTM links 36x faster – uniform and error-free link tracking at scale. Automated tagging process with SalesForce, HubSpot & more.
The Ultimate URL Builder & Link Management Solution for Your Marketing Campaigns
Add New Tags While You Tag: We recommend pre-defining all your tags in Settings, but sometimes a user needs to add a new tag while they are tagging the links in the dashboard. We will make sure that all the right formatting is kept in place and all new tags are safely added in Settings for consistency. One-Click Social Sharing for Buffer, Twitter, LinkedIn and Facebook. Share tagged links on Buffer: Once your tracking links are generated, you can instantly share each individual link on Buffer to save time (Requires that user has a Buffer account).
Faster Adoption: Make your team happy: help them avoid manual repetitive tasks so they can swap fragmented tagging with a best-in-class process and fast. Streamlined Ops: Eliminate duplicate efforts, minimize errors, let your team access the tag resources they need when they need them, shrink production times. Productivity Boost: Automated processes reduce greatly the number of touch points in link management. Operational & resource costs go down. Better Budget Spend: Consistent & accurate link tracking improves marketing decision-making due to clearer insights into budget spend & ROI.
Build unlimited Campaign Tracking Templates using our simple template wizard. It takes seconds to build your templates and make them available to you and your team. Benefits: Automatically standardize campaign tracking data. The process is no longer error-prone and person-dependent. Memorizing or Entering Tags Every Time? No More Drag-and-drop or check-list tags from your library in your tagging dashboard. Our tag generator and tracking link builder will do all the heavy lifting for you. Benefits: Eliminate the guesswork and manual work, ensure standardized tag use.
For Social Media Pros: Pushing large numbers of links to Hootsuite or dealing with heavy Facebook social loads? Use our bulk-connector to tag and push your social schedule to Hootsuite with a click or use dynamic Facebook values to generate tracking code for all campaigns. For Campaign Managers: Dealing with complex spreadsheets every single time you have to launch a new campaign or add a new asset to an existing one? It doesn’t have to be that hard or time-consuming. That’s why you have us – we give you one place for all your tracking links and campaigns. You can add new links to an existing campaign at any time. Date started, date ended, custom aliases, asset protection via password, QR codes and co much more is at your fingertips to make your life easy and your data – accurate and insightful. See extra details on https://sourceforge.net/software/product/CampaignTrackly/.
Rebrandly Link Shortener: Rebrandly customers enjoy its branded domains and custom links along with its in-depth analytics. We support both generic and custom Rebrandly links – just tag and shorten links automatically or edit each link to give it a unique name. BitLy Vanity Domains: For those customers who have a vanity (branded) domain and would like to use it with single or bulk links, as well as unique custom links – we offer the option to leverage your vanity domain automatically at no extra cost. Start today.
Excellent social media brand marketing tips and tricks by Eden Gelt: Based on your business type, there are other platforms to share your video feed. Explore these options for even more exposure. Yelp is significant for attracting new customers. Since you have a short moment to capture a prospective client or patron – choose a professionally produced shorter video to give an overview of your business or service. Reddit is community based, similar to YouTube so it’s more work than just posting a video, you need to join a community that fits with your business and then interact and engage by posting relevant content and video feed. See more info at Eden Gelt.
Enhanced Budget: Word-of-mouth marketing will increase your marketing budget, after all, your customers are doing your marketing for you! Have you ever seen a free Starbucks day online? It is picked up by the media, talked about amongst your target market and goes viral across social platforms. The buzz surrounding free can get millions of impressions for less than a paid ad. The goodwill created by delivering this experience will be tenfold.
Free is one of the most powerful tools available for customer acquisition if done correctly. By offering a free sample, businesses get customers to try a product without putting up a price barrier, while the customer gets a ‘free’ item while not having to gamble a portion of their budget on a product they may not even like. Knowing this, brands should happily eat the costs associated with free. For more social media and brand communication tips – follow Communication Strategist Edan Gelt and her recent blog series – edangelt.com/blog.
When posting, make sure to take advantage of the hashtags (Instagram allows for a maximum of 30 and I recommend you use each one to create a wider reach on your post) but each hashtag must be relevant to your brand and niche so it lands with the correct audience. Each social media post should always have a call to action, regardless of what platform you are using. This means you should ask your audience to share, comment or vote. The more engagement a post has the more likely the platform’s algorithm will kick in and allow you to gain a wider reach to new audiences with similar interests. See additional info at Edan Gelt.
Are you a beauty services provider like a salon or med spa? Create a video of one of your amenities or products and walk through the journey of the client experience. You can do this by speaking about what you’re featuring, capturing the service or even provide a compilation of photographic results. Are you in food services or do you own a restaurant? Mouth-watering food! Feature a favorite dish being prepared over an open fire or paired with wine favorites. Review the measures you’re taking to keep them safe when they choose in-restaurant dining (ventilation, seating spacing, capacity, etc.).
Consumers and business leaders are suffering from unprecedented stress and uncertainties. With the lockdowns and restrictions coming and going and economic uncertainty hanging over everything. In this climate, brands are having to be more sensitive in their communication strategies. The last thing anyone wants to see right now is an advertisement full of smiling revelers having the holiday of a lifetime. While the rest of us are stuck at home worrying about our health, jobs and when we will get to see families and friends next.
Stick to it: Identify your strategy, value and messaging at the get go. When you waiver and change your position frequently, you waste valuable dollars and lose trust with your target market. Get it right, right away. That’s not saying you can’t make small changes along the way or as you grow but know who you are and stay the course. Laser Focus: Identify who you are trying to reach. You can’t be everything to everyone or you will wind up being nothing to no one. Come to the market understanding not only who you are trying to reach but also what their needs are. Identify your target market and learn about them; research what they value, where they look for content, what their pain points are and how your service, product or business fulfills that need or eases the pain.
Reviews Make it or Break it: Did you know that 90% of consumers research online and rely on review sites before making a purchase? Google reviews make it or break it for your business. We live in a world where everybody Googles everything, and ratings can make or break your business. Just a half star increase in your rating is equivalent to a 9% increase in revenue per Harvard Business Review. If your business was a restaurant, Berkley economists found that a half star improvement makes it 30-49% more likely that a restaurant will sell out during peak hours. See extra information on Eden Gelt.
Another brand that is using a similar strategy is Nike. While a lot of the world is still reeling from the pandemic, Nike encourages people to ‘play inside.’ Again, from a company whose product lines are generally designed for outdoor use, this may also sound counterintuitive. But Nike is playing a clever game with an empathic approach. This approach does not lose sight of the brand’s main selling point. Check out the campaign here. It is this understanding of the situation, the ‘we’re all in this together,’ ethos that brands are increasingly turning to.
Entertainment venue? Share the experience. Make your client’s hearts race or minds open. Give them a first-hand glimpse of riding a water slide or snippets of an attraction, show or new game. Let them feel the excitement of your brand. During the pandemic guests may be cautious to return – show them what you’re doing to keep them safe. Consultant? Give out free tips and tricks, a how to guide or case studies – have you seen my Edan Gelt vlog yet? I not only recommend vlogging, I also practice it.
Best URL builder management platform by Campaign Trackly: Tag 1, 10 or 100 links in seconds. Instantly add dozens of tags to as many marketing links you need in one go. Instead of processing a link at a time with spreadsheets or traditional URL builders, let our automated dashboard featuring a UTM link maker + flexible tag library + link shortener do the job for you. (Choose from our FREE home-grown shortener, Bitly, Short or Rebrandly). In addition to removing the need to build Google Analytics UTM code yourself, you can get marketing campaign insights from Google Studio in real time, using our handy templates. You can also use our platform to review individual campaign and link performance using our custom visualizations. Discover additional info on UTM builder solutions. Fully automated tag library, tag standardization, duplicates prevention, required tags control, templates & more. All UTM Links in One Place: Uniform link tagging with no manual work eliminates errors. All links stored in one place. Easy to find, export, archive.
The Ultimate URL Builder & Link Management Solution for Your Marketing Campaigns
Publish to Twitter or LinkedIn: Click on our user-friendly icons available next to each newly generated tagged link and instantly push your content to Twitter or LinkedIn. Publish to Facebook with a Click: Facebook instant publishing is one more option that can save you time and make your life as a social media specialist easy. Centralized Tagged Campaign Management – Stay Organized, Improve Reporting and Save Time! Dynamic Campaign Dashboard: Find top performing versus low-performing tagged campaigns with a few clicks – in our campaign dashboard you can easily sort, search, and view each activity by date, number of clicks, name, and more.
For Email Managers: Creating an effective email is hard enough – from dealing with copy, to reviews, to image editing and design, to putting in place the lists and workflows. Adding tracking code to email links doesn’t need to complicate the process even more. That’s why you have us – just add us to your browser (Edge or Chrome) and automate 90% or more of the tracking link building process. Life can be good. For Agencies: Handling multiple customers for whom you need to provide dedicated link tracking environments? Separate client access, separate tag libraries, domains and links but one place to manage all that for your entire agency? That’s why you have us – just get an “Enterprise” account and request as many teams as you need. Every team is completely gated, yet you will have full access to everything. Most importantly – you will boost productivity and will provide high quality reporting for your clients.
Build unlimited Campaign Tracking Templates using our simple template wizard. It takes seconds to build your templates and make them available to you and your team. Benefits: Automatically standardize campaign tracking data. The process is no longer error-prone and person-dependent. Memorizing or Entering Tags Every Time? No More Drag-and-drop or check-list tags from your library in your tagging dashboard. Our tag generator and tracking link builder will do all the heavy lifting for you. Benefits: Eliminate the guesswork and manual work, ensure standardized tag use.
Take the stress out of trying to prove your advertising ROI. Automate tracking link creation and eliminate bad reporting data. Get started in as little as two hours. Bloggers, analytics specialists, email producers, and digital marketers need a light, sustainable process that opens doors to improved productivity and faster results – at scale. That’s why they use CampaignTrackly. For Bloggers: Add multiple UTM_source tracking codes to your blog link to ensure you are tracking every single website where you will share your blog. Our Chrome/Edge extensions let you do that in seconds. See extra information on https://www.linkedin.com/company/leafwire-digital-ltd.
Rebrandly Link Shortener: Rebrandly customers enjoy its branded domains and custom links along with its in-depth analytics. We support both generic and custom Rebrandly links – just tag and shorten links automatically or edit each link to give it a unique name. BitLy Vanity Domains: For those customers who have a vanity (branded) domain and would like to use it with single or bulk links, as well as unique custom links – we offer the option to leverage your vanity domain automatically at no extra cost. Start today.
Best social media brand marketing strategies with Eden Gelt: SEO Must Do’s Before Posting: Before posting your video, make sure it’s visible in online searches. Search engines like Google still index based on text so make sure your video title, tags, transcription and/or description has keywords. This way when a prospect searches for your topic, your video can be found. If you’re tech savvy, submit a sitemap to Google – this tells search engines what your video is about and helps you get found. Change the title of your video slightly for each platform so you don’t poach your own search results. Now that you have your first video and some strategies for exposure, start posting and be consistent. Looking forward to seeing your business in the digital world! Discover extra information at https://www.linkedin.com/in/edangelt/.
Turn on the message app in GMB – it may be painful to answer sometimes, but this is a great way to capture leads. By engaging in messaging this gives you the power to talk to your audience in real time. These conversations are what can help your business stand out because it shows you are a real person rather than a bot or a corporate conglomerate company, that personal touch goes a long way. Don’t let the fact of being ‘live’ scare you away from messaging through your GMB. There are settings that allow an automated response so if you don’t want to be monitoring your messaging 24/7 this initial response will give your customers the response they want while you can get back to them with their exact answer the next day or during business hours.
Engage: It is no longer enough to just have a social media page and presence; you need to jump into your customers’ conversations and understand what they value and give it to them. Create a concise social media strategy and curate your content, including company updates and trends, to maximize engagement on your platforms to establish yourself as an industry leader. Use specific hashtags and maybe even develop your own hashtag to group your content and make it easier for people to find.
As part of your brand communication strategy you will need to provide relevant and consistent content. For example, if your main social media account is Instagram you should aim to post once a week (ideally at the same time, on the same day each week to build consistency). Your posts should be well-thought-out, helpful and add real value. You should not be posting content for the sake of posting. Irrelevant or dreary content can hurt your brand image. Remember, quality over quantity, always. Read extra information at https://gumroad.com/edangeltchicago.
This is where you decide what type of video content you are going to create. This depends on the type of business you are branding. Are you a lawyer? Feature yourself or maybe a client and speak to the value and/or services you provide such as closings, litigation, bankruptcies, etc. Since we are in a pandemic, possibly address the current landlord/tenant laws and how to mitigate them. Follow-up videos could explore samples of cases you’ve handled or complex transactions.
It’s easier to keep your customers happy than it is to get new ones. Outside of your current customers talking about your product and business, it is essential for you to continue to increase new customers. Once you have won your customer over with your free offer, they are more likely to upgrade and spend more if they like what you offer. Retained customers buy more often and spend more than first time customers. Once customers learn the value of your product they come back again and again. Brands that attract new users with a free offer forge new relationships. Long-term these relationships translate into valuable brand awareness, increased sales, loyalty and an unprecedented ROI.
Free is one of the most powerful tools available for customer acquisition if done correctly. By offering a free sample, businesses get customers to try a product without putting up a price barrier, while the customer gets a ‘free’ item while not having to gamble a portion of their budget on a product they may not even like. Knowing this, brands should happily eat the costs associated with free. For more social media and brand communication tips – follow Communication Strategist Edan Gelt and her recent blog series – edangelt.com/blog.
Creating a Google My Business (GMB) listing is the first and most important step to local search success. GMB offers the strongest brand impact for businesses or individuals seeking exposure locally. In fact, approximately 90% of organic searches come from Google and it complements a brand’s existing website, shows in search results and maps, and communicates with third-party platforms using Google Maps API. You need to either create a listing or ensure you have a Google business page setup. If your business is established (usually founded several years ago), it’s likely Google already has a GMB listing and you just need to claim it. Ensure your listing clearly includes what your business does, where it is, and how consumers can quickly and efficiently acquire the goods and/or services you offer. Find more information at Eden Gelt.
Overall, there is a movement away for brands being admired for products to now brands being admired for trustworthiness and empathy. This new movement seems to be working. In a recent consumer survey, it is shown that during the pandemic, consumer trust in larger brands is increasing. These are seismic changes to the ways large brands communicate with consumers. Brands with foresight are switching more toward a communication strategy that involves building trust with consumers. These new efforts open more direct communication channels. It is a drive toward consumer centricity that is unlikely to change even after the pandemic eases. It was a world that was on the verge of major change anyway. The global pandemic is pushing many of these changes upon us without letting them ‘evolve’ naturally.
Once you’ve decided what you’re going to feature during your segments – consider what is the most important thing you will be sharing about your business/service/product and say it right at the beginning of your video. For example – today, I’m going to walk you through a HydraFacial or I’m going to tell you about the new tenant law passed during the pandemic. Or, let me tell you about our fantastic chicken alfredo, water ride, marketing tip, new product, etc. Then take them on 1 or 2-minute journey. CONSISTENCY IS KEY! Once you’ve made your first video or VLOG (fancier term), you’re on your way but you can’t stop now. You need to generate content consistently. This can be several times per week, once per week, or even once per month. Just stick with it.
Barbara Jarabik’s luxury retail customer service trends: Luxury retail no longer means wrapping an item in elegant, branded packaging. It is being redefined by evolving customer expectations and influenced by escalating CX standards in specific regions of the world, such as the Middle East, where remarkable customer service is embedded in the culture. Luxury retailers have always been ahead of the game in personalised customer experience – offering one-to-one service and personalised communications is intrinsic to their strategy to attract and retain customers. But the emergence of ‘new luxury retail’, with its new community of consumers, brings new attitudes, motivators, and standards for luxury retail brands to meet – and the race is on for market share.
According to Hungarian-British entrepreneur Barbara Jarabik the luxury retail industry has remained extremely resilient and continues to bounce back and reinvent itself in 2023. The industry is riding on current trends with cutting-edge technology to entice a younger clientele. Let’s take a closer look at the most important luxury retail trends for the year ahead. The luxury sector saw growth of around +19% during the first quarter of 2022, compared to the first three months of 2021. Demand for high-end products shows no sign of weakness, despite a poor economic climate exacerbated by the war in Ukraine and ongoing uncertainties. The market is expected to surpass 305 billion euros this year thanks to strong demand in Europe and the United States, as well as significant consumption in China.
Luxury retail and client expectations management today from Barbara Jarabik: More digital transformation! Many of the most coveted brands in the world have successfully negotiated the move towards digital transformation. With 20% of luxury goods sales coming from online by 2025 , brands are upping their digital game: offering added incentives for customers like personalised gift packaging in stores; or VIP access to private events. They’re also engaging more directly with customers via social media platforms like WhatsApp and Facebook Messenger.
As eCommerce became more sophisticated and even the most heritage-bound luxury brands began to realise the value of allowing customers to shop anytime and anywhere, omnichannel services became the gateway to sales. By 2025, it’s predicted that 30% of global luxury sales will be online, with luxury brands more accessible to consumers than ever before. New luxury shoppers are largely Gen Z more socially aware digital natives with clear expectations for a modern, personalised service which they can access at their convenience.
Various luxury fashion brands are turning to state-of-the-art technology. Louis Vuitton unveiled a new online chatbot service at VivaTech in 2021, claiming that, thanks to artificial intelligence, over 60% of customer requests can be processed 24/7. Gucci offers customers access to online sales advisors, and Chanel has been developing a virtual fitting-room service in association with Farfetch. Live-shopping, one of the biggest luxury retail trends, could account for around 20% of global e-commerce sales by 2026.
Luxury retailers can’t afford to overlook or delay developing a strategy for meeting the needs of customers who expect exceptional browsing and buying experiences – whether that’s in a store, in the comfort of their own home or while on the move across the globe. Fully understanding luxury shoppers’ evolving expectations can mean the difference between remaining relevant and stealing market share or being left behind.
Luxury Retail Trends 2023: Live-streaming grows in popularity! In China, live-streaming has become so popular it’s almost an everyday lifestyle choice, with virtually all brands now on the Tmall marketplace. The luxury sector is no stranger to adopting the latest trends and organising live events. For instance, Lancôme, part of L’Oréal group, first launched Lancôme Happiness Nights in 2021 by offering an immersive journey live from its store on the Champs-Élysées in Paris. Dior gave its customers exclusive access to its July 2022 fashion shows and the chance to chat ‘live’ with make-up artists and get beauty tips.
More direct selling and clienteling in luxury retail: Although it’s not exactly new, the trend for more mobile solutions being adopted in retail is likely to continue, making store staff even more autonomous and better at their role. The LVMH-owned German travel accessories brand, Rimowa, has armed its sales staff with mobile POS devices using the Cegid Retail solution in a bid to improve customer service and reduce waiting times in stores. The mobile POS technology allows staff to look up inventory, process returns and manage orders for store delivery, or delivery directly to people’s homes. It also means having customer information at their fingertips, including recent purchase history or product preferences. With around 20% of transactions now carried out on the move, mobile POS gives access to a multitude of helpful tools (and data) that provide a personalised shopping experience to customers every time they visit a store. See more info on Jarábik Barbara.
Best rated make money blogging methods today: Affiliate programs allow bloggers to earn a commission whenever their visitors buy a product after clicking on an affiliate link. It’s earning money by recommending things. With ads, you get paid based on the number of people that visited the page with the ad. But the bar is higher with affiliate programs—your content has to entice somebody to make a purchase decision. But you can potentially earn more through affiliates. Plus, this method doesn’t clutter your blog with ads. Of course, you can use both methods. There are quite a few affiliate programs out there. Some pay as little as 3%, some 50%, and you can get up to 90% commission on rare occasions. A few popular affiliate platforms are Amazon Affiliate Program, ShareASale, and ClickBank. Discover even more details on Learn how to start a blog.
What is affiliate marketing? Affiliate marketing is a process where publishers earn a commission by promoting a product or service made by another retailer or advertiser using an affiliate link. The affiliate partner is rewarded a payout for providing a specific result to the retailer or advertiser. Typically, the result is a sale. But some affiliate marketing programs can reward you for leads, free-trial users, clicks to a website, or getting downloads for an app. Most affiliate programs are usually free to join, so you don’t have to worry about high startup costs. Done right, an effective affiliate marketing strategy can go from side hustle to profitable online business idea by netting you a healthy income.
Being available online is now almost vital to businesses. Local businesses want a piece of the pie too. You will find local businesses trying to rank on search results, thus making local search mainstream. A business that has a brick-and-mortar location or is servicing in a specific geographical area, will find local SEO beneficial. If you look at the above example, searching for “packers and movers in San Diego” you will find pages ranking at the top which are optimized for local search. The beauty of local search is that the competition is relatively less as compared to broad search.
Content marketing is a type of digital marketing that focuses on creating and distributing content for a target audience. The content aims at being valuable, relevant, and (ideally) consistent. Its ultimate goal is to drive a profitable customer action. The crucial part here is “valuable” and “relevant”. This is what tells content marketing apart from traditional spammy advertising. The target audience should want to seek the content out and consume it. In the broader sense, content marketing is part of every other digital marketing activity, be it social media marketing, SEO, or email marketing. Quality content should be the core of every other marketing activity you pursue. Some examples of content marketing include: blog posts, videos, podcasts, infographics, white papers, case studies, ebooks.
Instead, several businesses are turning to answer customer requests for chatbots. These AI-and machine learning-powered bots can do one of two things, if not both: Answer queries to customers without ever involving a human being. (According to Intercom, the Business Messaging Network Service, their Response Bot answers almost a third of all questions before they forward it to human.) Give customers a peace of mind that the system has logged their message and that someone will be coming back to them shortly. These chatbots are waiting in the wings for customers to visit the platform, and they can be proactive in obtaining leads as well as the lead background (i.e., Who are you? What are you searching for? How can we help?). They can also offer an on-brand customer service experience without needing you to have a customer service agent on-call at all times.
One of the fundamental steps to a successful guest blogging strategy is picking the right websites. In addition to niche relevancy, you also need to look for sites that already have a steady stream of traffic. This will help you connect with people who are already interested in what you offer as a business. Always emphasize an actionable step when developing the page that you’re bringing traffic to. It should be related to the guest post you’ve submitted to the other blog. Otherwise, your link is nothing more than a disruption in your audience’s journey — a waste of time for them and a lost lead for you.
Attractive visuals, clean and appealing UI, great usability and navigation ability are always the first things considered by your customers when they open a website. Effective color scheme and attractive visuals are the easiest way to engage with your customers. It is proven that colors can evoke emotional response, such as blue for calmness, red for enthusiasm and grey for frustration.It is essential when it comes to web site design that you use different colors wisely for your each of your web pages to actively match the purpose and emotional of the page, so that your website can easily grab your customers attention.
Yes, affiliate marketing is worth it, given its growth in popularity. Statista estimates the affiliate marketing industry will be worth $8.2 billion by 2023, up from $5.4 billion in 2017. It’s also a low- to no-cost business venture you can profit from immensely. But before diving in, consider the pros and cons of entering the affiliate marketing world. While industry growth is a good indication of success, entrepreneurs also take this referral marketing route for a few other reasons. Easy to execute: Your side of the equation simply involves handling the digital marketing side of building and selling a product. You don’t have to worry about the harder tasks, like developing, supporting, or fulfilling the offer. Discover more information on Passiversity.com.