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When it comes to brainstorming your logo, don’t be afraid of thinking out of the box and being a bit different. See how logos like the ones for Crypto Caveman and Sweet Trip cleverly combine ideas that you wouldn’t necessarily associate with each other—like cryptocurrencies and cavemen or a honey bee and a pin on a map? These original logo choices help them express character and stand out from the crowd. Think like your audience: Make a list of words that describe your brand and how you want it to be perceived. Think like a person in your target demographic and always remember what would be important to them. Get everyone involved: A one-person-brainstorm is fine, but only diversity will make the magic happen. Bring in people from every department or even friends and business partners. The more perspectives, the better. Read even more info at logo animation. People are more attached to companies with a brand than companies that doesn’t. Brands create a bond filled with good memories and good times, and customers will never forget it. That connection can’t be strategized; it just happens. A good branding will create customer loyalty. Loyal customers will continue to support you in good and bad times. They will spread a positive message to people they know. Their influence will introduce new people to your company.

Keep your brand vibe in mind as you read through the logo design tips, and spend some time thinking about how each logo makes you feel. Based on our research, we know that consumers trust brands who are upfront about who they are and what they do with their logo styles. So I’ve included some of Venngage’s top logo templates. If any feel right you can get started on your design straight away! If you need more inspiration, check out those beautiful company logos from famous brands. A logo is a visual representation of your brand, so why tell people what you do if you could just show them? Use simple icons to communicate who you are.

Your logo is a very important tool for branding your company. It should have a uniqueness all its own. When choosing a logo design, do your homework and see what else is out there so you pick one that will stand out from a crowd within your industry. It should immediately catch the eye and have more to offer when looked upon longer. Before deciding on your logo, make sure you are completely satisfied your selection. Just like your brand name, it will be with you for as long as you’re in business. As years go by you may opt to update your logo but it should always have the same basic feel to it. After all this is how people identify you. Try to pick colors you know you’ll love today and 20 years from now. Sure these nuances can be changed but often times they are a very important part of the design so try to get it perfect the first time.

Some of my favorite logos in the world utilize a technique that I like to call a visual double entendre, which is an overly fancy way to say that it has two pictures wrapped into one through clever interpretation of a concept or idea. The WinePlace logo below is a perfect example. This logo takes on the shape of a thumbtack, which suggests “location” or “place,” but it also clearly looks like an upside down wine glass. Logo designs that use this technique come off as clever and memorable. Viewers love the little mind game that you’re playing and are more prone to appreciate a design because of it. In the past, we’ve put together a post of clever negative space logos like the one below. Check it out if you love this type of logo design as much as I do! Discover more information on this website.