Warning about tech disruption? Executive leadership, does your sales team suffer from significant churn? It all comes down to human nature. (Good luck fighting that). It may take a bit of time and education, but in the end I think we can count on smart people to figure out how to act in their best interest. The question for leadership becomes this: is your company culture setup to ensure that your salespeople will believe that collaborating on a CRM platform is in their best interest? It is possible that your salespeople’s resistance to using the CRM system has nothing to do with the system, and everything to do with their plans (or general expectations) that they will be leaving your company in the fairly near future. When that happens, they know that if they have their own spreadsheets or outlook notes or big chief tablets, they can bring very valuable information along with them. If it all exists in the CRM, THEY CAN’T.
CEOs are in a complex quandary on information security. On the one hand this is a topic requiring deep technical expertise which is (usually) outside the wheelhouse of CEOs, unless they head up a security tech company. On the other hand, it has become abundantly clear that in the court of public perception (and for that matter, the court of law), it is considered a CEO’s personal responsibility to ensure that appropriate protections are in place to protect the information of a company’s customers – particularly consumers. No CEO wants to end up on the front page of the newspaper or sued for negligence over a breach. See additional details on tech advice for executives.
A trick any CEO should know about cybersecurity: Cyber liability insurance premiums are significantly increasing in cost and often do not cover all of the damages caused by a cyber breach. Historically, cybersecurity has been an area that is housed solely in the technology department of a company, whether that consists of one or twenty employees. But more and more executives are understanding the importance of being not only knowledgeable but also involved in the conversations and decision-making process when it comes to protecting their data.
Any business should want to have an IT consultant! IT consulting offers multiple benefits to both small and large organizations. Businesses benefit from their wealth of expertise and experience in handling technical tasks. Unfortunately, many business owners wait until they experience a crisis to hire experts. Such an approach may lead to irreversible damage, especially in the case of a security breach. The best approach is to hire consultants regularly to ensure that a business has the best systems in place. See even more details at gold nuggets of data.
Trust is a universal Human Need Turbo-charger! Although we apply this approach to IT-driven transformation, it is truly in effect in every aspect of our lives. Myriad leadership studies have proven the connection between success/efficiency/effectiveness and trust. And each of us can confirm in our own lives the “difference” between situations where trust was absent vs. present; it is not difficult to recall in which situations we were at our best. As with many things, the impact of trust may be seen more clearly by examining what happens when it’s absent. There is something deep in human nature which causes us to hold back, maybe in subconscious self-preservation, in these situations.
Over 90% of companies with dedicated sales teams have licensed a CRM system, and yet far fewer of these companies believe their CRMs are strategic in their impact to the top and bottom lines. Quora got double-digits responses to the question “Why do salespeople hate CRM?” “Why do salespeople love CRM?” had not been posted as a question as of the time of this writing. Why is it so challenging to get sales teams to use CRM systems? Contrary to some other commentators on this topic, I don’t believe the problem of low CRM adoption is due mainly to the systems being overly complex, or salespeople having limited grasp of software generally. Don’t get me wrong; some CRMs are no doubt too complex, designed by techies without sufficient input from real sales teams, etc. There are over 300 different CRM systems in the market today, and no doubt some are poorly designed. See a few more details at Innovation Vista.