CAE marketing & consulting offers affordable seo for small business? Onpage Optimization: From website structure, optimized meta tags to mobile responsiveness, there are a few local SEO onpage aspects that you need to concentrate more when it comes to ranking your website locally. Ensuring these important onpage factors are in order will definitely improve your local SEO. Local Link Building: If you wonder, how local link building differs from general link building, here it’s explained. Local link building is more about placing links in locally targeted listings, blogs and news sites, and event pages. Create an effective link building strategy and keep on building relevant and useful links to your site. Having quality backlinks not just improves your site’s visibility but also drives relevant traffic to your site.

Readers trust online reviews more than ever today (see our post on 4 Ways User Reviews Impact Your Search Results). That’s why a well-written, somewhat lengthy positive review is gold for any business owner. Reviews make a significant impact on local SEO, whether it be directly on a website, or listed in connection to a Google My Business listing. It’s frustrating and tedious to encourage satisfied customers to leave positive reviews, but worth it in the end. Once reviews start coming in, others are naturally encouraged to write their own.

Analyzing competitors not only helps you set competitive prices but also enables you to respond to rival marketing campaigns. Apart from this, identifying your competitors lets you communicate with your target audience, improve your business processes, and distinct your business from others. Again, you can use the Google Keyword Planner tool to know more about your competitors. This tool will help you identify which keywords are the most and least effective for you.

Local SEO? No problem! This client is a local shop serving the tri-county area in South Florida. For them, it was vital to appear in Google’s 3-Pack in order to generate more foot traffic to their local shop. When we started working with them, they had nearly no local presence on Google. Today, their local business appears in Google’s 3-Pack for 27 different keywords. Our affordable SEO service allows our clients to be competitive, even against their larger competitors. Our SEO services start at $1,000/month and they give our clients the flexibility to expand our services as we help them become more profitable. While this may sound expensive compared to the $99 cheap SEO packages offered on Craigslist by shady companies, you have to honestly ask yourself: “who do I really want managing my small business marketing efforts?” Discover extra info at cae marketing & consulting.

Local SEO is more biased towards positive reviews; the more positive reviews, the better your page rank. The positive reviews also help in building your confidence and credibility with customers. Consumer behavior trends have shown a move towards the appreciation of customer reviews in making purchasing decisions. Apart from the positive reviews creating a buzz for your business, providing outstanding customer service can make the community sing your praises, and the praises might find their way into cyberspace.

Nobody wants to see product pages in the search results for “how to make a protein shake.” Those people are in learning mode, not buying mode. Google understands this, which is why all of the top results are blog posts—not pages selling protein powder. The opposite is true for a query like “buy protein powder.” People aren’t looking for a protein shake recipe; they’re looking to buy some powder. This is why most of the top 10 results are ecommerce category pages, not blog posts. Looking at Google’s top results like this can tell you a lot about the intent behind a query, which helps you understand what kind of content to create if you want to rank. Let’s take a look at a less obvious keyword like “best eye cream,” which gets an estimated 21k monthly searches in the US.

Local link building is geared towards getting relevant links based on the locality of the business. Local links are great for establishing geographical relevance and a healthy local backlink profile. Rather than focusing on industry specific link building, local link building is all about creating a presence within the local market. The first step to building a local backlink profile is setting up your business with local citations. Every state, area, and region will have their own set of online directories that you can easily add your business and website information to. See more info at here.