Cash discounting program from Shaw Merchant Group? Let’s Make Things Easier With an Example: A store sells baseball gloves at the price of $10 each. There’s a signage on the door that says, ‘We have a discount on cash payment while all credit card payments will be made on full price”. Now, if the payment is made via credit card, you will charge $10.5, which the customer will assume is the actual non-discounted cost of the gloves. Now let’s put this example in our previous 7 Eleven kind of store scenario. Here, we will have a 4% surcharge on credit card payment instead of $0.50 from the example because we are allowed to have a 4% charge max. So if the baseball gloves seller is doing $10k a month in credit card payments, we will tell him that instead of paying a $300 fee from your pocket, you put a 4% fee on credit card payments.

How Surcharges Work? Many entities, including governments, businesses, and service professionals assess surcharges for goods or services. For example, taxi drivers may add a fuel surcharge of $1 when gas prices increase. The cost of some products and services do not include the added surcharge. Instead, the calculated fee will be assessed upon acceptance or purchase of the item and appears in the contract or purchase agreement. Surcharges may be set at specific dollar amounts, such as $5 per transaction, or based on a percentage of the total price. A surcharge is an extra fee, tax, or cost added to the already existent cost of a good or service.

There’s an incredible amount of emotion that goes into B2C sales. Consider small businesses selling their product for the first time, or the first time someone buys a car. There is so much riding on that one transaction because it’s based more on emotion. B2B sales can be rather cut and dry—strategic and rational. There is a strategy in place to ensure the sale happens, and again, there’s multiple stakeholders on each side to help move the buying process along.

The next time you see the surcharge been deducted from your credit card, you won’t have to wonder what is it. So, let’s begin the comparison of Cash Discounting vs Surcharging and see what are they. We will start with surcharge and then we will know about cash discounts. What is a surcharge? When you are in any of the cash discount programs, you might have seen some surcharge is deducted from the card. The surcharge is a small fee that any vendor can add to the credit card transaction. This is the fee that is charged by the credit card association to the vendor. Read additional information on Best Cash Discount Program.

Lead with value: When reaching out to your network and potential buyers, don’t lead with a capabilities pitch. Instead, lead with an offer of something valuable. Offer to evaluate their current portfolio and make suggestions. Offer to share research you or your company recently conducted. Offer to share best practices in asset allocation you’ve discovered from your work with others in similar situations. Whatever your offer, make sure it adds value to the buyer in the initial meeting itself. Do this and you’ll generate far more conversations.