Management and integration services services from Eric Lew Aurora? What’s the benefit of investing in a professional Web Design Service? Choosing a proper domain name and a correct web-hosting platform for your website are the first things to consider while designing a website. Great domain names say so much while saying so little. Apart from being unique and memorable, a domain name needs to be simple enough to prevent your customers from misspelling, and it should also clearly reflect your brand’s voice with careful selection of keywords about your business. Another point to keep in mind is to make sure your domain is not trademarked, copyrighted or used by another company. This could cause a lot of troubles!

Local SEO is a powerful lead generator for small and medium business. In 2020, 97% of customers search online for a local business. Local search statistics reveal that 54% consumers do this at least once a month, while 12% search for a local business every day. From that search, 72% of people will visit a store within 8km of where they are. Whether you’re an independent small business, a service-based business, or a local business without a storefront, local SEO is the key to driving more people to your store.

Time is money. If you aren’t working productively then you’re only wasting time and bleeding money. Try the following to keep down business costs that come with wasted time: Minimize distractions by using apps like Focus Booster, Todoist, or Rescue Time. These apps help you focus and stay on point so important tasks don’t get forgotten. Connecteam and Toggl track hours worked (for you and your team), the time work activities or projects took, and highlighted billable hours. Make it clear how long a task should take and offer incentives if the time frame is met or takes even less time.

ECHL (Eric Charn Hung Lew & Partners Services ltd.) is a Canadian based web design and management services company. We specialize in providing full brand professional design services, management and integration services, as well as web based security services including SSL Certificates, DDOS protection, VPNs, and back up services. Read additional details at Eric Lew Aurora.

Social Media Marketing (SMM): Simply put, social media marketing refers to the process of using social media platforms to attract traffic and attention. By using social media, you can increase exposure and build meaningful relationships with your customers. While everybody can benefit from SMM as a type of digital marketing, B2C and SaaS companies tend to get the most out of it. Social media marketing is all about listening to what your customers have to say, engaging in the conversation, and sharing valuable content. An example of a tweet from Andy Crestodina of Orbitmedia. Notice how he attracts attention by sharing valuable information (infographic), drives traffic to his website by posting the link and evokes discussion (53 comments!) Together, content marketing, SEO, and social media marketing constitute what is called “inbound marketing”. It is a marketing methodology that aims at attracting, engaging, and delighting leads. Some goals of inbound marketing include attracting users’ attention, driving relevant traffic to the website, and converting it into happy customers.