As a lot of people are telling their customer experiences on the online review sites, online reputation has become an important factor in determining if a business will fail or become a roaring success. Did you know that 85% of potential clients read online reviews before buying a service?

Crowdsourced reviews have changed the customer experience. But this goes way beyond airlines, hotels, and restaurants. The power of customer reviews can affect every business, large and small. In a recent study, data revealed that 67 percent of consumers are influenced by online reviews. The answer to why online reviews are so important to consumers can be found in a different study from HubSpot, which revealed that only 3 percent of surveyed respondents trust salespeople and marketers—only 2 percentage points higher than car salesmen and politicians!

BritainReviews is a site that collects reviews, opinions and complaints on all shops and web shops in the UK. Your shopping experience is in your hands so don’t rely on the sales talk of some salesman. Instead, trust thousands of opinions of customers that went before you so you can learn from their personal experience. Because let’s be honest: who do you trust more? A salesman, your friend with one informed opinion or the opinions of hundreds of customers that bought a computer, laptop, car insurance, flights or mobile phone subscription at that same company? See extra reviews on how to use suretrader.

Reviews can have such a huge impact—one way or another—on a company, but what drives a customer to leave a review in the first place? Customers want to look out for each other and share their experiences so that others can learn from it and make good decisions. When customers have a bad experience, they want to prevent other people from going through the same trouble. Conversely, when customers have a great experience, they often feel good about sharing it with others. This is where you have some power, too. Customers have the power to influence others, and you have the power to influence your customers by delivering value and creating an amazing experience for them. In other words, you have the power to influence those reviews by ensuring customer success.

There are many companies in the UK that offer similar products or services. It’s a maze of discounts, special offers, promises and a battle of being the cheapest. Of course, you can find out who is the cheapest via a comparison site or make a direct calculation at an energy supplier, car insurance or price fighter for a city trip or holiday far away. But is the cheapest really the best? Or are there some nasty catches hidden in the fine print that you were (barely) informed about. Did you have to pay extra for your suitcase at the check-in counter or were the charges for installation more than the energy company told you upfront? Are you stuck with a lease contract for a long time? Or do you have to stop your mobile telephone subscription a year in advance so as not to be stuck with it for another year? That’s what hands-on experts can tell you. Or rather: clients or customers that have recently made a purchase at this car rental company, telephone company or tour operator. The costs can be more than you expected. And later, the large bill will come as a complete surprise. That is why experiences, together with comparisons and product information, are so important. See extra reviews on personal breakdown cover.

According to a study conducted by Zuberance, eight of ten consumers say online reviews influence their purchase decisions. This statistic should be reason enough for you to realize the value of customer reviews. The interesting factor in this case is that we’re actually seeing a change in consumer behavior when they interact with a review. Below are a few supporting facts for the construction industry alone. 90% of consumers read online reviews before calling a contractor. 92% of people will contact a local contractor if he has at least a four-star rating. Consumers are likely to spend 31% more on a business with excellent reviews.

After hanging on the phone with the customer service of an insurance company, you can of course pick up your phone again to throw it out of the window. We ensure you: that will relieve your tension. But since the bill is already higher than you anticipated anyway, you can also write an honest review and rate the company on the service you have been given. Maybe that won’t help your own situation, but it will prevent others from encountering the same thing. You can make sure that other people won’t fall into this trap. But of course, that goes the other way as well: Did a company really help you with good customer service? Do you think they deserve praise? Do you think this company has a right to stand out because they do care about their customers? Then you can tell everyone that this is a dating site or web shop in which others can safely put their trust. If everyone writes down their experiences, you in turn can look at other companies to see if buying there is a safe, trustworthy and sensible choice. That’s how we help each other! Read more reviews at Reviews UK.

Nowadays, people seek real advice from real users, sharing their honest and unfiltered opinion about their experience with the business, which is why reviews have become the best way for businesses to build a bigger social reach and establish valuable trust which instantly converts potential customers into paying customers?—?a study shows that 92% of users will use a local business if it has at least a 4-star rating.

For example, after a power shortage, one energy supplier gave us excellent service and another time one of us received a huge discount after discovering that the warranty on our washing machine had just expired. In these cases, we also wanted to inform the whole country of this wonderful customer service. It is for these reasons that we founded BritainReviews.