Seo services for lawyers by Cae marketing? What would it be worth to your business to be ranked on the first page of Google? From a business perspective, think about that question for a minute. If your small business was ranked on page 1 for multiple, highly-searched keywords on Google, Yahoo, and Bing, how much more organic traffic would your website generate? More importantly, how much more revenue will your website generate each month? If your small business is in a competitive niche, being on the first page of Google could literally equate to hundreds of thousands, and even millions of Dollars for your business.
Local SEO is much the same as regular search engine optimisation, but with an added emphasis on the geographical component. Instead of trying to rank for general search terms related to the goods or services that your business is offering, Local SEO puts an emphasis on ranking for search terms that drive local traffic directly to your business. Local SEO will increase organic traffic for highly relevant search terms.
By implementing local SEO strategies, you’ll have your local website show up in SERPs and enjoy several benefits including increased traffic, and improved online visibility and brand authority. But then you will get another question, Why Local search is important? 4 out of 5 consumers use local search to find what they look for; 50% of people who did a local search went to a physical store within a day.
Service like Google Assistant and Amazon Echo are making our lives easier. Today, you can search for things on the web with the help of voice assistants. It wouldn’t be wrong to say that the future is in voice-based searches. A report by Gartner reveals that by 2021, businesses that are redesigning their websites to provide voice and visual support are expected to increase digital commerce revenue by 30%.
Digital marketing success for a law firm is generally focused on location-based strategies, hence the popularity and importance of local SEO. One of the first things every law firm must do is create a Google My Business listing, a free tool from Google that can help you manage your online presence on the search giant. When a listing is created on the Google My Business platform, it automatically synchronizes with Google’s search platform. This means that your business will show up on Google Maps, it will appear on local searches and your type of business will also be taken into consideration and categorized by Google’s systems. Find extra details on https://www.caemarketing.com/law-firm-seo-7-tried-true-seo-tactics-for-attorneys/.
Make sure on social media that your business is as engaging as possible. Provide feedback to customers asking questions. Pose open-ended questions that encourage discussion. Have all the relevant links available for people to click through so that they have easy access to the main website. It’s certainly impressive to see a growing list of supporters on Twitter, Facebook, Instagram, and more, but it’s the engagement with your website links that will begin to move the needle in search results.
If you are running a home business, then you have to be apt in your game to ensure you do not lose the market share. This can be achieved by optimizing your online profile, so that you can be accessed from local searches, especially within your geographic locations. Better connectivity and the prevalent use of mobile devices means that as a home business, you have to take advantage of local SEO and the benefits it brings.
HTTPS makes the pages on your site more secure by encrypting information sent between the visitor and server. It’s been a Google ranking factor since 2014. You can tell if your site is already using HTTPS by checking the loading bar in your browser. If there’s a lock icon before the URL, then you’re good. If not, you need to install an SSL certificate. Lots of web hosts offer these in their packages. If yours doesn’t, you can pick one up for free from LetsEncrypt. The good news is that switching to HTTPS is a one-time job. Once installed, every page on your site should be secure—including those you publish in the future. Read extra info on https://www.caemarketing.com/.