Best eCommerce solution? The increasing level of competition has meant that businesses are now looking for smaller target markets, where they can thrive. And making efforts to stamp their online presence in such niches. Hence, with knowledge of such ideals, your home business can optimize to increase visibility, depending on the local target-niche. From this, you are assured of gaining a competitive edge over other competitors who have not yet identified the smaller target market and are still grappling with the increased market competition.
The number of shares your content gets through social media establishes trust and credibility. There have been some cases where writers gained as many as 200 followers a day after contributing to a blog with their social media links attached. Quality content builds the trust of your target audience, which can spread more easily through these social media channels. Enabling feedback and engaging with your audience also helps build a trustworthy relationship.
Engaging with your customers via reviews. Once your business page is up and running and assuming everything works as it should, the reviews should start flowing in and just as you’ve made a habit of responding to consumer inquiries, so also it is imperative that you devise a mechanism to engage with all posted reviews. Start by drumming up a response blueprint, that is, how you plan to structure your response to a review depending on the nature of the review. As an example, negative reviews are best handled by a defuse, empathize, and renegotiate approach. Why respond to a negative review is a question you might ask. Simple answer, because consumers, in addition to reading reviews, also read responses from businesses. In fact, according to the BrightLocal survey, 89% of all customers go on to check out what a company says about a review.
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What Local SEO Looks Like? A better question will be ‘what will local SEO look like in 2020?’ With almost 50% of searches on Google already having local intent, the importance of local SEO is and will be on the rise in the coming years. So, coming to the key takeaways for local SEO 2020, see the listed points: User engagement will always be the topmost factor in local SEO. The businesses with maximum engagement will be the ones prioritized by Google in its SERPs. With voice search getting familiar with smartphone users, it’s essential that you need to go for real-time keywords. Long-tail keywords and the ones in the form of questions will work! Reviews and ratings are another factor that will play a greater role in influencing local SERP rankings.
As a guest blogger, another advantage of being active in the community is that you get to receive insightful feedback from other contributors. When you talk about strategies, for example, other experts may tune in to share their own ideas through the comments section. As a result, you can further develop or refine your strategy with their suggestions in mind. To invite contributors to comment, try adding a call-to-action in the conclusion paragraph. You can refer to the end of this post to see how it works.
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